Akshayakalpa Organic, India’s first certified organic dairy brand and a leader in organic milk production, has achieved a significant milestone with its ‘Give Back the Milk Pack’ initiative. Launched in 2022, this program encourages consumers to return used milk packets for recycling, making a meaningful impact in reducing plastic waste. Initially introduced in Bengaluru, the initiative’s success has led to its expansion to major cities like Hyderabad and Chennai, highlighting the brand’s dedication to environmental sustainability.
Over the past two years, the program has successfully recycled more than 40,000 kilograms of plastic waste, demonstrating how collective efforts can drive substantial environmental change. Consumers participate by following three easy steps: rinsing the milk packets for 30 seconds, drying them, and placing them in a delivery bag for return. Through this initiative, Akshayakalpa empowers its consumers to actively contribute to a greener, more sustainable future.
Shashi Kumar, CEO and Co-Founder of Akshayakalpa Organic stated, “We are excited to share that through our ‘Give Back the Milk Pack’ program, we have recycled over 40,000 kg of plastic waste in Bengaluru, Chennai, and Hyderabad. This accomplishment shows the powerful change communities can create when they unite for a shared goal. It reminds us of our dedication to sustainability and how small efforts can lead to big environmental gains. We thank our consumers who have joined us in making this initiative a success and making this planet a better place to live. This is merely the start, and we look forward to continuing our journey toward bigger achievements towards sustainability.”
In addition to the recycling initiative, Akshayakalpa Organic is driving change through community engagement programs such as lake cleaning drives and neighborhood cleanliness efforts across key cities. These programs aim to inspire individuals to adopt eco-friendly habits, emphasizing that small actions can collectively create a lasting positive impact.
The brand is also leading the way with eco-conscious packaging solutions, including paperboard packaging for dairy products and sustainable leaf-based packaging for vegetables. These measures significantly reduce plastic usage while reinforcing Akshayakalpa’s commitment to environmental stewardship and sustainability.