India’s leading dairy cooperative, Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, has announced an increase of ₹2–₹4 per litre across its major fresh pouch milk variants. The revised prices will come into effect from November 12, 2026, marking another adjustment in India’s dairy market amid rising milk production and processing costs.
The price revision represents an increase of approximately 4–5% across major fresh milk variants and is expected to affect household expenditure as well as the broader dairy supply chain. According to the cooperative, the decision follows a significant rise in the cost of essential agricultural inputs, animal feed, packaging materials and fuel.
Higher Feed and Production Costs Drive Price Revision
GCMMF attributed the latest increase to escalating expenses associated with milk production and processing. The cooperative highlighted that the prices of green and dry fodder, cattle feed ingredients such as oil cake, maize and molasses have increased considerably over the past year.
Additional pressure has come from rising milk packaging film and fuel costs, which have increased the expenses involved in processing, packaging and distributing fresh milk.
The cooperative also pointed to low and uneven rainfall in Gujarat and several other parts of India, describing the prevailing environmental conditions as challenging for dairy producers. Irregular rainfall can affect fodder availability and increase the cost of maintaining livestock, adding further pressure on dairy farm economics.
Amul Gold and Taaza Receive Different Price Increases
The latest revision affects several major Amul fresh pouch milk variants, with different increases depending on the product’s fat content and category.
The two prominent variants, Amul Taaza and Amul Gold, will see the following changes:
| Milk Variant | Fat Content | Price Increase | Revised Price |
|---|---|---|---|
| Amul Taaza Toned Milk | 3% | ₹2/litre | ₹62/litre |
| Amul Gold Full-Cream Milk | 6% | ₹4/litre | ₹80/litre |
Amul Taaza, the cooperative’s largest-selling toned milk variant, will increase by approximately 3.3%, while Amul Gold will become around 5.5% more expensive.
The revised rates will apply from November 12, 2026. Other major fresh milk variants and pack sizes are also covered by the broader 4–5% price revision.
Higher Procurement Prices Aim to Support Dairy Farmers
GCMMF stated that the price adjustment is intended not only to manage higher operating expenses but also to ensure better returns for milk producers.
According to the cooperative, its member unions have increased the procurement prices paid to farmers by approximately 4–5% over the past year. The latest revision is expected to provide additional financial support to producers facing higher expenditure on animal feed, fodder and dairy farm operations.
The cooperative also highlighted its farmer-oriented business model, stating that approximately 80% of the revenue collected from consumers through the Amul cooperative structure is returned to its 36 lakh milk producers.
A substantial portion of the additional revenue generated through the latest price increase is expected to benefit dairy farmers, helping maintain incentives for milk production.
Mother Dairy Also Announces Price Increases
Amul’s announcement comes alongside a similar decision by Mother Dairy, which has increased prices of its liquid milk variants by ₹2–₹4 per litre, effective November 12, particularly in the Delhi-NCR market.
Both companies last revised their retail milk prices in May 2026. The latest announcements highlight the continuing cost pressures affecting major dairy companies and milk procurement networks.
Implications for India’s Dairy Industry
The latest price increases reflect the growing challenges faced by India’s dairy sector, particularly the relationship between farm-level production costs, milk procurement prices and consumer affordability.
Rising fodder and cattle feed expenses directly affect dairy farmers, while higher packaging, processing and transportation costs increase the financial burden on dairy cooperatives and processors.
For consumers, the revised prices mean higher expenditure on an essential food product. For producers, however, improved procurement prices can provide additional support to farm incomes and encourage continued investment in milk production.
As India continues to expand its dairy industry, maintaining a balance between affordable milk prices, sustainable farm economics and reliable milk procurement will remain essential for the sector’s long-term growth.