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Amul Projects Global Expansion as India Enters White Revolution 2.0

On National Milk Day in Anand, Gujarat, Amul Managing Director Jayen Mehta said India’s cooperative dairy model has the potential to grow worldwide. He noted that Amul’s success reflects the power of 36 lakh farmers working together and added that the model could make India proud on a global scale. The day also honours Dr Verghese Kurien, whose leadership transformed India from a milk-deficient nation into the world’s largest producer.

India already accounts for nearly one-fourth of global milk output. To build on this strength, the government has begun White Revolution 2.0, a five-year programme from 2024–25 to 2028–29. Mehta said this roadmap aims to help India produce one-third of the world’s milk within the next decade and position the country as the “dairy to the world”.

He also highlighted the historic Anand cooperative model and the creation of the National Dairy Development Board in 1965, which helped organise village-level producers and paved the way for India’s modern dairy movement. These foundations continue to guide India’s dairy growth today.

The sector recently received a boost through major GST reductions announced in September 2025. Key products such as UHT milk and pre-packaged paneer are now tax-free, while butter, ghee, cheese, condensed milk and ice cream have shifted to the 5% slab. These changes lower costs and improve access for consumers and processors.

Mehta said the combination of cooperative strength, supportive policies and rising global demand places India in a strong position to scale its dairy presence worldwide. With White Revolution 2.0 underway, the country is preparing for a new era of growth driven by farmers and powered by cooperative success.

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