Arla foods – the leading dairy brand is making waves in the plant-based market with the launch of Lurpak® Plant-Based in the UK and Denmark. This move is part of a broader growth strategy that emphasizes innovation to strengthen brand presence in key markets.
As consumer gets both options of dairy and plant-based alternatives, Lurpak® Plant-Based is designed to meet these evolving demands and new consumption habits. By introducing this new product, the brand aims to add value for both retailers and consumers, leveraging its established reputation for quality and taste.
“Our focus remains firmly on dairy, but innovation is crucial for evolving our brand and reaching new consumers,” says Peter Giørtz-Carlsen, Executive Vice President and COO. “We believe there is a place for both dairy and non-dairy options in a balanced, sustainable diet. This new plant-based product allows us to offer consumers more choice while maintaining the high standards associated with Lurpak®. It is a key step in driving growth and delivering value back to our farmer owners.”
The new launch maintains the same quality and flavor that the brand is known for, with a straightforward ingredient list that ensures versatility for spreading, cooking, and baking. The new plant-based option is available in stores in the UK starting August 21 and in Denmark starting August 26.
The company, owned by over 8,400 farmers across Europe, is a major player in the global dairy industry, known for its commitment to sustainable farming and its extensive portfolio of brands.