Arla has expanded its range of Anchor butter by introducing a new Squeezy variant.
Anchor Squeezy combines the taste of Anchor butter with the convenience of a ‘squeezable’ bottle. The new product is a blend of concentrated butter and rapeseed oil designed to simplify baking processes and reduce mess.
Holly Murray, director of BSM at Arla, said: “We’re excited to be launching Anchor Squeezy this summer, which is an innovative addition to the butter aisle. Our ambition with this new product launch is to help shoppers who are looking for quick and easy solutions for their at-home baking creations – with the added knowledge that they’re still getting the great Anchor buttery taste.”
“We know that many of our shoppers love to use Anchor for baking, but sometimes they don’t have enough time to take the block butter out of the fridge and waiting for it to soften – so we’ve taken our delicious butter and popped it into a bottle.”
Anchor Squeezy will be available to buy from July, accompanied by a six-month money-back guarantee.
Source : Foodbev