Carus Feed Division proudly announced the launch of its latest innovation, Fertihike, a Premium Trace Minerals and Vitamins formulation designed to support optimal health, productivity, and reproductive efficiency in dairy animals. The product was officially introduced during the company’s September Quarterly Meeting held in Ludhiana, in the esteemed presence of Dr Manish Pathak – Sales & Marketing (General Manager, Feed Division), along with Regional Business Managers (RBMs), Area Business Managers (ABMs), Territory Managers (TMs), and all 13 Territory Veterinary Business Executives/Officers (VBEs/VBOs).
Fertihike has been scientifically formulated to align with the recommended nutritional allowances set by NRC (National Research Council) and BIS (Bureau of Indian Standards). Developed under Carus’ Precision Nutrition concept, the formulation ensures that dairy animals receive balanced, bioavailable essential minerals and vitamins required for improved fertility, immunity, milk yield, and overall herd performance.
Speaking at the launch event, the Dr Manish Pathak, GM – Sales & Marketing emphasized the growing need for scientifically curated nutritional solutions in the dairy sector and reaffirmed Carus’ commitment to advancing animal nutrition technologies. “Fertihike represents our continuous efforts to empower dairy farmers with products that are not only evidence-backed but also crafted to deliver measurable results. This launch strengthens our portfolio while reinforcing our dedication to supporting sustainable dairy farming,” he stated.
The interactive launch event also included product knowledge-sharing sessions, field feedback discussions, and strategic plans for scaling Fertihike’s availability across key dairy markets.
With Fertihike, Carus Feed Division aims to enhance animal productivity and contribute to the prosperity and well-being of dairy farmers nationwide.