FeedMatch Group, an independent business-to-business sourcing and procurement platform from Global B2B Group, has launched a new platform designed to simplify commercial animal feed procurement for buyers worldwide.
The launch comes as the global animal feed industry continues to expand. According to the 2026 Alltech Agri-Food Outlook, global feed production reached an estimated 1.44 billion metric tonnes in 2025, representing a 2.9% increase from 2024. The survey covered 142 countries and 38,837 feed mills, highlighting the enormous scale and complexity of the global feed industry.
Feed procurement involves multiple variables, including ingredient availability, technical specifications, certifications, pricing, transportation, regulatory requirements and delivery schedules. FeedMatch Group aims to make the initial procurement process more structured by putting the buyer’s specific requirements at the centre of sourcing.
Requirements-First Procurement Model
Rather than asking buyers to search through extensive supplier directories, FeedMatch Group begins with the commercial requirement. Buyers can provide information including animal category, production stage, required volume, nutritional or technical specifications, packaging requirements, destination, Incoterms, certifications, delivery schedules and commercial objectives.
The company’s human procurement team then reviews the information and helps convert it into a structured, supplier-neutral request for quotation (RFQ). Relevant independent suppliers are researched after the requirement has been assessed.
The platform does not rely solely on automated software matching or automatically distribute requests to suppliers. Human review and supplier research remain central to the procurement process.
Products and Solutions Covered
FeedMatch Group supports procurement requirements across several segments of the animal feed industry.
| Procurement Area | Examples |
|---|---|
| Feed Ingredients | Protein and energy sources |
| Feed Additives | Specialty additives and functional ingredients |
| Premixes | Nutritional and technical premixes |
| Finished Feed | Poultry, livestock and aquaculture feed |
| Custom Feed | Feed manufactured to buyer-approved specifications |
| Feed Production | Feed-processing and production requirements |
The platform is designed to serve commercial buyers involved in poultry, livestock and aquaculture production, as well as businesses requiring feed-production solutions.
Digital Tools for Procurement Planning
In addition to sourcing services, FeedMatch Group offers browser-based procurement-planning calculators. These tools are intended to help buyers turn operational information into clearer purchasing requirements.
Available tools can assist with estimating annual feed requirements, feed costs, landed costs, feed conversion ratios, supplier cost comparisons, procurement volumes and feed-mill capacity and cost considerations.
The company emphasizes that these calculations are indicative planning estimates rather than supplier quotations or nutritional recommendations. Final formulations, nutrient targets and feed-safety decisions remain the responsibility of appropriately qualified professionals and manufacturers.
Once supplier responses are received, FeedMatch Group can organize offers according to common commercial criteria such as specifications, unit prices, minimum order quantities, packaging, certifications, Incoterms, lead times and payment terms. This allows buyers to compare proposals on a more consistent basis.
Independent Procurement Role
FeedMatch Group does not manufacture, formulate, certify or store feed products and does not take ownership of products. It operates as an independent sourcing and procurement-coordination platform.
The company also does not guarantee supply, pricing, nutritional performance or supplier acceptance. Final technical approval, supplier selection and contracting remain with the buyer and the relevant supplier.
According to Anna Morgan, Media & Communications at FeedMatch Group, commercial buyers need a clearer way to define requirements, compare realistic supply options and move toward purchasing decisions rather than navigating endless supplier catalogs.
FeedMatch Group is part of Global B2B Group, which operates specialized procurement platforms across industrial and agricultural markets. Its related platforms include HatchMatch for poultry and hatchery projects, FishMatch for aquaculture, SeedMatch for agricultural production and technologies, and ColdMatch for industrial refrigeration and cold-chain projects.
The launch reflects a broader shift toward structured digital procurement in agriculture, where buyers increasingly require better visibility into specifications, costs, logistics and supplier capabilities. By combining digital planning tools with human procurement support, FeedMatch Group aims to create a more consistent approach to sourcing animal feed and related production solutions globally.