At Dairy Dimension, we often engage with thought leaders across the Indian dairy industry to highlight evolving perspectives on milk consumption and consumer health. In this spirit, we invited Mr. Puneet Kusumbia, Vice President – Marketing at Heritage Foods, to share his insights on why pure milk remains an essential part of daily nutrition.

In his note, Mr. Kusumbia emphasizes that purity is not just a marketing trend, but a lasting promise. In a marketplace filled with fortified, flavored, and functional beverages, he explains why the role of pure milk remains unmatched — and why making a glass part of your family’s daily routine still matters.
At Heritage Foods, purity isn’t a passing trend — it is a promise. In today’s fast-changing food landscape, consumers are surrounded by choices. Yet, the role of pure milk remains unmatched. Here’s why making a glass of milk part of your family’s daily routine still matters:
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It Builds Strong Bones & Muscles — Naturally
Pure milk delivers calcium, protein, and vitamin D in their most natural form. These nutrients work in synergy to support growing children, active adults, and ageing seniors — helping everyone stay strong and mobile. -
It Fuels Focus & Energy — Without the Crash
Unlike sugary beverages, milk provides steady energy. Vitamins like B12 and riboflavin enhance mental clarity and focus, making it the perfect fuel for school days, workdays, or workouts. -
It Supports a Balanced Mood
Pure milk also nourishes emotional well-being. Its natural magnesium, B vitamins, and vitamin D are associated with improved mood and reduced fatigue — offering steady support during stressful days. -
It Strengthens Immunity
With vitamin A, zinc, and selenium, milk contributes to building resilience against daily health challenges, reinforcing the body’s natural defences. -
It Doesn’t Need Additives
Real milk requires no artificial thickeners or unnecessary fortification. When sourced responsibly and handled with care, its natural balance is complete on its own.
Milk is more than a habit — it’s a foundation. At Heritage Foods, we are committed to keeping milk truly pure, ensuring families across India can trust its natural goodness every day.
An Invitation from Dairy Dimension
At Dairy Dimension, we believe that perspectives like these enrich the conversation around the future of dairy. We invite industry leaders, cooperative representatives, nutrition experts, and innovators to share their own views on the evolving role of dairy in India. Together, these insights help us build a more informed, forward-looking dialogue for the sector and its stakeholders.