Parag Milk Foods Elevates Dairy Nutrition with High-Protein Innovations Across Flagship Brands
In a bold move to meet the rising demand for health-driven nutrition, Parag Milk Foods, one of India’s most established dairy FMCG companies, has unveiled an expansive lineup of high-protein, nutrient-rich offerings across its flagship brands—Gowardhan, Go, Pride of Cows, and Avvatar. This portfolio expansion is a testament to the company’s commitment to innovation, quality, and forward-thinking dairy nutrition.
Positioning itself at the intersection of tradition and modern health needs, Parag Milk Foods is not only responding to India’s evolving consumer preferences but also aiming to influence the broader conversation around protein consumption, wellness, and functional dairy.
Strengthening Its Legacy in Dairy with a Nutrition-Forward Vision
Founded in 1992, Parag Milk Foods has continually evolved from a traditional dairy company into a cutting-edge nutrition powerhouse. With India witnessing a rising shift toward protein-rich diets, particularly among urban and health-aware consumers, this launch marks a significant step in Parag’s mission to integrate functional dairy products into everyday nutrition.
“With protein becoming a daily essential dietary need, not just in India but globally, our offerings—from high-protein paneer to Greek yogurt—are designed to meet evolving nutritional needs,” said Akshali Shah, Executive Director, Parag Milk Foods. “We are focused on delivering traceable, superior-quality dairy solutions that support active, health-conscious lifestyles.”
Flagship Brands, Reimagined for Modern Consumers
The new product range spans both traditional favorites and modern formats, balancing taste, authenticity, and functional benefits:
🐄 Gowardhan – Traditional Goodness with a Nutritional Upgrade
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Crunchy Chikki (INR 10 for 25g): Made with 100% pure Gowardhan Ghee, this nostalgic sweet is available in Sesame and Peanut variants—offering a clean-label snack that merges tradition with wellness.
🍓 Go – Yogurt Designed for Modern Palates
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Fruit Yogurt Blends (INR 25 for 80g): A smooth fusion of cow milk and real fruits available in Mango, Strawberry, and Blueberry, these yogurts are crafted for daily indulgence with nutritional value.
🥛 Pride of Cows – Traceable, Single-Origin Dairy with Functional Focus
- Low-Fat, High-Protein Paneer (INR 235 for 200g): Offers 45 grams of protein per pack, made from farm-fresh milk sourced directly from Parag’s Pride of Cows dairy near Pune.
- Mint & Masala Buttermilk (INR 60 for 250ml): A summer-ready, digestive-friendly refreshment.
- Greek Yogurt (INR 95 for 100g): Flavored with real fruits—Fig & Honey, Mixed Berry, Pineapple, and Blueberry—each cup is packed with 8g protein and no added sugar.
- Bocconcini (Fresh Mozzarella Balls) (INR 400 for 200g): A gourmet addition for culinary enthusiasts, made with Pride of Cows milk and tailored for premium kitchens.
💪 Avvatar – Functional Dairy Nutrition for Fitness Enthusiasts
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High-Protein Bars (INR 60 for 40g): Available in Chocolate and Coffee Wafer, these snacks combine portability with high-performance nutrition, expanding the Avvatar brand’s presence in on-the-go sports nutrition.
Strategic Route to Market
Parag Milk Foods is also reinforcing its multi-channel distribution strategy.
- Pride of Cows products will be available via the dedicated Pride of Cows app and website, along with partnerships in quick commerce and online grocery platforms.
- Gowardhan, Go, and Avvatar products will be available across general trade, modern retail, and e-commerce platforms, ensuring national accessibility and urban penetration.
Driving Growth Through Health & Wellness
As consumer awareness around functional and clean-label nutrition continues to grow, Parag Milk Foods’ new offerings are aligned with both domestic health trends and global dairy innovation benchmarks. The company’s focus on traceability, purity, and protein density signals a robust evolution from conventional dairy toward next-generation nutrition.
With a strong supply chain backbone—spanning India’s largest private dairy farm, multiple state-of-the-art facilities, and a distribution network reaching over 4.6 lakh touchpoints—Parag is poised to scale its health and wellness portfolio significantly by FY27.
This latest product wave represents not just a brand expansion but a bold statement: that India’s dairy industry can lead the way in nutrition-forward innovation—with Parag Milk Foods at the helm.