Marking 108 years of legacy, Parsi Dairy Farm has unveiled its Diwali campaign ‘Pure At Heart’, celebrating purity, generosity, and festive joy. The campaign features a free mithai window display with pedas in gift pouches, each carrying a heartfelt note for visitors.
Adding warmth to the celebrations, initiatives like ‘A Note from the Heart’ and the ‘Sweetest Memory Table’ invite customers to share their Diwali memories. The brand’s festive range includes kaju katli, motichoor laddoo, rasmalai, gulab jamun, cookies, and its signature Great Indian Toffee.
Run by the fourth-generation family of Bakhtyar Irani, Sarfaraz Irani, Zeenia Patel, and Parvana Mistry, the brand continues the vision of its founder Nariman Ardeshir (1916). With activations across Marine Drive, Ghatkopar, and Borivali, Parsi Dairy Farm blends tradition and innovation, staying true to its promise of being #PureAtHeart.