The Middle East and North Africa (MENA) region is emerging as a major growth destination for UK agri-food exports, with new analysis pointing to particularly positive prospects for sheep meat and dairy products over the coming decade. Forecasts suggest the region will become the second-largest net importer of food globally by 2034, driven by population growth, rising incomes and structural production constraints.
Updated market intelligence provides a detailed picture of economic conditions, consumption trends, consumer behaviour and prevailing trade barriers, offering exporters a clearer roadmap for market engagement.
Premium Lamb Demand on the Rise
Consumption of sheep meat in the MENA region is already comparatively high by global standards, and further growth is anticipated, especially in the Gulf states, where demand for premium lamb cuts is increasing. This trend reflects shifting consumer preferences toward higher-quality, branded imports and an expanding hospitality sector catering to affluent domestic and tourist markets.
For UK producers, known for high animal welfare standards and consistent product quality, this presents a valuable opportunity to position British lamb as a premium offering in a market where provenance and quality assurance are increasingly important purchasing factors.
Dairy Demand Outpacing Regional Production
The outlook is similarly favourable for dairy. Consumption across much of the MENA region is projected to outstrip domestic production capacity, creating a widening import requirement. Climatic constraints, water scarcity and limited feed resources continue to hamper the region’s ability to achieve self-sufficiency in milk production.
The Gulf Cooperation Council (GCC) bloc already represents a key destination for UK dairy exports outside Europe. In particular, cheese exports to Saudi Arabia and the United Arab Emirates have shown steady growth, supported by strong demand for Cheddar and other value-added products. As diets diversify and western-style foodservice expands, demand for processed and speciality dairy products is expected to accelerate further.
Strategic Promotion and Market Presence
Capitalising on these opportunities requires more than supply capacity; it depends on sustained market development and on-the-ground engagement. Trade promotion activities, including participation in major regional exhibitions such as Gulfood in Dubai, play a crucial role in connecting UK exporters with buyers, distributors and foodservice operators.
These platforms not only facilitate commercial relationships but also reinforce the reputation of British produce in competitive retail and hospitality sectors. Complementary retail promotions in markets such as Kuwait further strengthen brand visibility and consumer awareness of UK dairy quality.
Market Intelligence as a Competitive Advantage
Robust market and consumer insight underpins successful export development. Detailed analysis of purchasing patterns, price sensitivity, regulatory requirements, and distribution structures enables exporters to tailor their strategies and reduce market-entry risks. In regions such as MENA, where cultural preferences, certification requirements and logistics can vary significantly, this intelligence is especially valuable.
Outlook: Long-Term Growth Potential
Taken together, demographic expansion, dietary shifts and structural production limits position the MENA region as a long-term growth market for UK sheep meat and dairy. While competition from other exporting nations remains strong, the UK’s reputation for quality, safety and heritage offers a solid foundation for expanding market share.
With coordinated efforts between industry bodies, exporters and government trade agencies, the region could become an increasingly important pillar of the UK’s agri-food export strategy, particularly for premium lamb and value-added dairy products.