Hardoi, Uttar Pradesh | August 2025 — In a focused move to support high-performance dairy farming, Eva Group has launched Urja Platinum, a premium cattle feed formulated for dairy animals producing over 25 litres of milk per day. The product was introduced during an official launch in Sandila, Hardoi, attended by senior government officials and sector stakeholders.
The news was shared publicly by Jitendra B Singh, COO at Eva Group, through a LinkedIn post highlighting the product’s scientific formulation and the significance of the event for the dairy community.
Targeted Nutrition for Evolving Dairy Needs
Urja Platinum is designed to meet the nutritional demands of high-lactating animals through a precise blend of high-quality protein, balanced mineral profiles, and essential vitamins. Eva Group stated that the formulation was developed based on field insights and dairy performance data, addressing the needs of commercial farmers managing high-genetic-merit cattle.
The product aims to improve feed efficiency and overall productivity in high-pressure lactation scenarios, aligning with broader industry trends toward data-driven, performance-focused dairy nutrition.
Event Supported by State Dairy Authorities
The launch was marked by the presence of senior officials from the Animal Husbandry and Dairy Development Department, Government of Uttar Pradesh, including:
- Shri Amit Ghosh, Principal Secretary (Chief Guest)
- Shri Avneesh Singh, Hon’ble Member, Uttar Pradesh Legislative Council (Guest of Honour)
- Shri Yogendra Singh, Director, Animal Husbandry & Dairy Development
- Dr. A.K. Singh, Chief Veterinary Officer, Hardoi
- Dr. G.K. Srivastava, Additional Director
- Sub-Divisional Magistrate, Sandila
Their participation underscored the department’s recognition of private sector contributions in supporting dairy innovation, particularly in animal health, nutritional advancement, and farmer profitability.
Sector Trends and Market Expansion
With Uttar Pradesh leading the country in milk production, the launch of Urja Platinum comes at a time when dairy farms are increasingly shifting toward precision feeding and productivity management.
Eva Group plans to expand the product’s availability through its existing distribution channels across Uttar Pradesh, with plans to target other dairy-intensive states, including Punjab, Haryana, and Maharashtra.
Company Leadership and Outlook
Eva Group’s leadership team, including Managing Director Navneet Ghidia and Director Priyanka Ghidia, attended the launch alongside regional sales heads Jitendra B Singh and Vaibhav Prakash. The company reaffirmed its commitment to technical training, product research, and on-ground engagement with dairy farmers.
The company views Urja Platinum as part of a broader strategy to offer high-performance, reliable feed solutions that align with India’s evolving dairy production standards.
