Legacy Meets Innovation: Hamdard’s Foray into Flavoured Milk
Hamdard Foods India, the name behind the iconic RoohAfza, has officially entered the Ready-to-Drink (RTD) flavoured milk segment with the launch of Hamdard Asli Milkshakes. This expansion marks a significant milestone for the company as it diversifies into the growing nutritious beverage market.
A Delicious, Quality-Driven Offering
The new Hamdard Asli Milkshakes come in four classic flavours—Chocolate, Strawberry, Mango, and Vanilla—in 180ml packs. Designed to appeal to kids and young consumers, the product boasts a thick, creamy texture with no added preservatives, making it a healthier alternative in the RTD category.
Hamid Ahmed, CEO of Hamdard Foods India, emphasized the brand’s commitment to delivering high-quality, great-tasting beverages.
“At Hamdard, we recognize the growing demand for ready-to-drink formats and the need for beverages that offer both taste and nutrition. Our new range of Hamdard Asli Milkshakes embodies this philosophy—providing a rich, creamy, and delightful drink that kids will love while ensuring parents trust its quality. It’s the perfect companion for after-school snacking or playtime refreshment, delivering the goodness of milk in a fun way.”
A Strategic Entry into the Growing RTD Market
The RTD flavoured milk category has been witnessing strong growth in India, driven by consumer preference for convenient, nutritious, and on-the-go dairy-based beverages. By leveraging its trusted brand heritage and strong distribution network, Hamdard Foods aims to carve a niche in this highly competitive segment.
The milkshakes are being produced at Hamdard’s Aurangabad facility and are available across:
🛒 General and modern trade outlets
📦 E-commerce platforms
🌐 Hamdard’s D2C website
What Sets Hamdard Asli Milkshakes Apart?
✔ No preservatives – A clean-label approach that reassures parents.
✔ Thick & creamy texture – Providing a rich, indulgent drinking experience.
✔ Convenient RTD format – Catering to on-the-go consumption needs.
✔ Trusted legacy – A brand that has been synonymous with quality for decades.
The Road Ahead: Innovation in Dairy-Based Beverages
Hamdard Foods India’s entry into the RTD dairy market signals a broader strategic move toward expanding its product portfolio beyond traditional offerings. With an increased focus on health, taste, and convenience, the brand is well-positioned to tap into evolving consumer preferences.
As competition in the flavoured milk segment intensifies, Hamdard’s unique positioning—offering quality with legacy trust—may give it a competitive edge. The question now is: Will the brand expand into new flavours or even functional dairy beverages in the future?
