Haribol Partners with Kiko Live to Deliver Ethical A2 Dairy Products via ONDC, Redefining Digital D2C Commerce in India

March 26, 2025 | Dairy Dimension

In a significant step towards ethical and tech-enabled dairy retailing, Kiko Live, India’s pioneering live commerce platform, has partnered with Haribol, an ISKCON-incubated brand known for its A2 milk, Bilona ghee, and cold-pressed oils, to expand its footprint on the Open Network for Digital Commerce (ONDC).

This partnership enables Haribol’s traditionally crafted, cruelty-free dairy and food products to be delivered to customers within an hour across multiple pin codes—a major leap for conscious consumerism in India.

🐄 From Temple Roots to Modern Tables: Haribol’s Ethos

Haribol, born from ISKCON’s TOVP (Temple of the Vedic Planetarium) initiative, merges ancient Vedic practices with modern ethical sourcing. It offers:

• Flavoured A2 Milk made from DNA-tested indigenous cows
• Bilona Ghee prepared using traditional hand-churned methods
• Cold-pressed oils extracted without chemical intervention

All products are free from preservatives and created using techniques that prioritize animal welfare and food purity—a clear alignment with rising urban demand for clean-label, guilt-free nutrition.

“We’re not just selling dairy—we’re reviving tradition and trust,” said Yachneet Pushkarna, CEO of Haribol. “Partnering with Kiko on ONDC allows us to bring that vision directly into homes without compromising on ethics or freshness.”

🚀 ONDC + Kiko Live: Disrupting the D2C Status Quo

ONDC (Open Network for Digital Commerce) is reshaping Indian e-commerce by unbundling digital retail layers, letting sellers reach consumers directly without platform lock-ins or exorbitant commissions. Kiko Live is one of the first movers in this space, enabling live and assisted commerce for local retailers and D2C brands.

Key benefits:

• Low commission rates (single-digit) vs. traditional e-marketplaces (30–40%)
• Rapid delivery logistics across multiple cities
• Real-time customer engagement through live selling tools

Since Haribol’s launch on ONDC just two weeks ago, it has seen hundreds of orders daily, showcasing the demand for high-quality, ethically sourced dairy and grocery staples—particularly in urban markets craving authenticity and transparency.

“We handhold sellers and help them scale aggressively without giving up margins,” said Alok Chawla, CEO, Kiko Live. “The goal is to make ethical commerce efficient and profitable.”

🧠 Analyst View: Why This Partnership Matters

This collaboration marks a convergence of three rising megatrends:

• Ethical, clean-label dairy consumption driven by A2 milk awareness
• ONDC’s disruption of India’s monopolized marketplace economy
• The rise of spirituality-inspired wellness brands that fuse tradition with transparency

It also hints at how live commerce platforms can help niche, values-driven D2C brands achieve scale without diluting their identity or eroding profitability—an ongoing challenge on large aggregator platforms.

If replicated across other conscious consumer categories—such as plant-based nutrition, Ayurveda, or organic farming—this could reshape India’s digital economy to be more inclusive, decentralized, and values-aligned.