Milky Mist, headquartered in Erode, Tamil Nadu, is rapidly emerging as one of India’s most dynamic private dairy brands and is now preparing for an IPO after SEBI approval. Departing from the traditional “sell milk” model, the company generates 100% of its revenue from value-added products such as paneer, curd, cheese, ghee, and butter, with paneer as its hero product supported by a 192 MT/day automated production line, one of India’s largest.
The Perundurai plant utilises end-to-end automation, robotics, renewable energy, water recycling, and green logistics, while its in-house cold chain and branded visi-coolers ensure product freshness across South India, reducing spoilage and transportation costs. Milky Mist procures milk directly from 67,615 farmers, 47% women, stabilising supply and achieving the highest realisation of INR 74 per litre, significantly above peers.
By expanding into high-protein paneer, Skyr yoghurt, cheese, and RTC products, the company aligns with India’s growing protein-conscious market. Strong digital-first branding, influencer campaigns, and omnichannel distribution have driven online sales growth of 134% between FY23 and FY25. With a 29.82% CAGR in revenue, 13.21% EBITDA margin, and national expansion to 22 states, Milky Mist is positioning itself as a premium, tech-driven alternative to legacy cooperatives like Amul, redefining India’s dairy sector through automation, nutrition, and operational precision.
