Consumers to benefit from ₹2–₹30 savings across milk, paneer, ghee, butter, cheese, and milk-based beverages
In a significant consumer-friendly move, Mother Dairy, one of the largest dairy brands in India, has reduced prices across its dairy portfolio following the recent Goods and Services Tax (GST) rate revision by the Government of India. The company announced that the revised prices are effective immediately, offering direct relief to households grappling with rising food costs and inflationary pressures.
From everyday staples like UHT milk and paneer to value-added dairy products such as cheese, ghee, and milkshakes, the reductions range from ₹2 to ₹30 per pack, depending on size and product category.
📉 GST Benefit Passed Directly to Consumers
The price drop comes in response to the Council’s decision to reduce tax rates on a broader range of dairy products. Mother Dairy, known for its strong consumer trust and competitive pricing, has acted swiftly to transfer the benefit to end users.
🗣️ “We wholeheartedly welcome the Union Government’s GST revisions and are pleased to extend these benefits directly to our consumers. The revised rates cover a wide array of dairy products including paneer, cheese, ghee, UHT milk, and milk-based beverages—offering more value to every household,” said Manish Bandlish, Managing Director, Mother Dairy.
📊 Detailed Price Comparison Table
Below is a comprehensive table showing the before and after prices for various Mother Dairy products:
| Product | Pack Size | Old Price (₹) | New Price (₹) | Price Drop (₹) |
|---|---|---|---|---|
| UHT Toned Milk | 1 Litre | 77 | 75 | 2 |
| UHT Double Toned Milk | 450 ml | 33 | 32 | 1 |
| Paneer | 200 gm | 95 | 92 | 3 |
| 400 gm | 180 | 174 | 6 | |
| Malai Paneer | 200 gm | 100 | 97 | 3 |
| Butter | 500 gm | 305 | 285 | 20 |
| 100 gm | 62 | 58 | 4 | |
| Cheese Cubes | 180 gm | 145 | 135 | 10 |
| Cheese Slices | 480 gm | 405 | 380 | 25 |
| Cheese Block | 200 gm | 150 | 140 | 10 |
| Cheese Spread | 180 gm | 120 | 110 | 10 |
| Diced Mozzarella | 1 kg | 610 | 575 | 35 |
| Flavoured Milkshake | 180 ml | 30 | 28 | 2 |
| Ghee – Carton Pack | 1 Litre | 675 | 645 | 30 |
| Ghee – Tin Pack | 1 Litre | 750 | 720 | 30 |
| Ghee – Pouch Pack | 1 Litre | 675 | 645 | 30 |
| Cow Ghee | 500 ml Jar | 380 | 365 | 15 |
| Gir Cow Ghee | 500 ml | 999 | 984 | 15 |
📌 Strategic Implications for the Indian Dairy Market
This price correction is likely to impact market dynamics across the Indian dairy industry, where private brands, cooperatives, and value-added dairy producers compete for consumer loyalty.
The move may encourage other dairy giants, including Amul, Nandini, and MDairy’s cooperative peers, to adopt similar pricing strategies to stay competitive.
With milk procurement prices fluctuating and food inflation creating consumer stress, the timing of this revision could help further stabilise demand, especially in metro markets like Delhi-NCR, Mumbai, and Bangalore.
Moreover, the price drop may stimulate increased consumption of value-added dairy products, such as cheese, ghee, and milk-based beverages, thereby contributing to overall dairy market growth in India.
🔍 Industry Overview
Mother Dairy recorded a turnover of ₹17,500 crore in the previous financial year and continues to expand its presence in India’s urban and semi-urban dairy markets. The company’s latest pricing move aligns with growing consumer demand for affordable yet high-quality dairy options amid a rapidly evolving retail and FMCG landscape.
✅ Key Takeaways
- GST-led price cuts now reflected acrMDairy’sry’s product portfolio
- Offers direct savings of ₹2–₹30 per product
- Boosts consumer affordability amid inflation
- Positions Mother Dairy competitive India’s value-added dairy segment
- Expected to influence pricing strategy across the broader Indian dairy sector
