Nova Dairy has launched the #SipTheHoliMagic digital campaign. This exciting initiative celebrates the festival of colors, flavors, and the richness of Indian dairy, giving participants a chance to win exclusive hampers, festive gift vouchers, and a special feature on Nova Dairy’s social media pages.
How do you participate in Nova Dairy’s Holi Contest?
Nova Dairy’s Holi contest consists of two fun-filled events that engage consumers while highlighting the importance of dairy in festive traditions.
1. Main Contest – Share Your Nova Dairy Holi Story! (Starts March 12)
- Capture and share a Holi moment featuring Nova Lassi, Chaach, or Flavored Milk.
- Upload the story on Instagram or Facebook and tag Nova Dairy.
- The most vibrant and engaging entries showcasing Nova Dairy’s role in Holi celebrations will win fantastic prizes!
2. Nova Quiz Contest – Test Your Holi IQ! (Starts March 13)
- Answer fun quiz questions about Holi traditions, colors, dairy-based festive drinks (like thandai), and Nova Dairy’s legacy.
- The quiz will be hosted on Nova Dairy’s social media pages.
- Participants with the most correct answers will win exciting rewards!
Key Dates to Remember:
- Participation Deadline: March 14 (Evening)
- Winners Announcement: March 17
Nova Dairy’s Vision for Holi 2025
Speaking about the campaign, Ravin Saluja, Director of Sterling Agro Industries Ltd. (Nova Dairy), shared:
“Holi is a festival that brings people together through joy, tradition, and shared experiences. Dairy is an integral part of these celebrations, from festive drinks to sweet delicacies. Through the #SipTheHoliMagic campaign, we want to connect with our consumers in a fun and engaging way while reinforcing our commitment to purity, nutrition, and the heritage of Indian dairy. We look forward to spreading festive cheer and celebrating the love for dairy with our valued customers.”
Indian Dairy Business: A Growing Consumer Engagement Trend
The increasing involvement of Indian dairy businesses in consumer engagement through festivals and interactive campaigns is a positive trend. By integrating digital campaigns with cultural celebrations, dairy brands are strengthening their connection with consumers, reinforcing trust, and showcasing their products in real-life scenarios. Such initiatives not only enhance brand loyalty but also highlight the deep-rooted role of dairy in Indian traditions.
Join Nova Dairy’s Holi contest, test your Holi knowledge, and spread festive joy with Jordbrukare India! Wishing everyone a Happy and Colorful Holi!
