15 April 2025 — As temperatures soar across the Indian subcontinent, Nova Dairy, a trusted name in the Indian dairy landscape, has launched a vibrant new summer campaign titled ‘Thandi Sehat, Garmi Mein Bhi’ — a celebration of health, taste, and tradition tailored for the Indian summer.
The initiative introduces a thoughtfully curated range of cooling dairy products, including tangy buttermilk, indulgent lassi, probiotic-rich curd, and a colourful assortment of flavoured milk. Designed for both refreshment and nourishment, these offerings cater to the evolving health-conscious Indian consumer who values traditional remedies in modern formats.
“In a season where the body craves hydration and digestive balance, dairy-based functional beverages are a natural choice,”
said Ravin Saluja, Director of Sterling Agro Industries Ltd., the parent company of Nova Dairy.“With ‘Thandi Sehat, Garmi Mein Bhi’, we’re reimagining everyday dairy essentials as seasonally relevant, accessible wellness tools.”
A Legacy of Purity Meets Contemporary Wellness
Nova Dairy has long been associated with quality and trust — from its farm-fresh milk to its premium ghee and paneer. The summer range builds on this legacy, merging traditional Indian dairy wisdom with modern nutritional needs.
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Nova Buttermilk offers lightness and tang with a digestive boost — perfect for post-meal cooling.
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Nova Lassi brings a creamy, satiating experience that doubles as a dessert or mid-day cooler.
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Nova Curd, packed with gut-friendly probiotics, anchors Indian meals while supporting immunity.
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Nova Flavoured Milk, available in kid-friendly and adult-favourite variants, provides a nutritious alternative to sugary soft drinks.
Each product is crafted with Nova’s hallmark commitment to purity, taste, and food safety, ensuring both indulgence and wellness without compromise.
Riding the Health Wave in India’s Dairy Evolution
India’s dairy market is witnessing a shift — with consumers increasingly seeking functional, natural, and seasonal products that align with holistic health. Nova’s campaign positions it strategically in this wellness-driven movement, reaffirming its relevance in a competitive landscape dominated by both legacy brands and new-age startups.
The summer collection is now available across major retail outlets and e-commerce platforms, making it easier than ever for Indian families to stay cool, nourished, and energised through the harshest summer days.
