India’s cheese market is witnessing steady growth, driven by increasing consumer demand for premium dairy products. Paras Dairy, a well-established brand under VRS Foods Limited, has announced its entry into this segment with the launch of Galacia Cheese. The brand unveiled its new cheese range at Aahar 2025, Pragati Maidan, New Delhi, signaling a strategic move to cater to both retail consumers and the foodservice industry.
Galacia Cheese is produced at Paras Dairy’s modern cheese plant in Newasa, Ahmednagar, Maharashtra. The company emphasizes quality sourcing, stating that the cheese is made from premium cow milk, carefully selected from dairy farms to ensure consistency and freshness.
Investment in Infrastructure and Expansion Plans
To support its expansion into the cheese segment, Paras Dairy has invested over INR 100 Crore in its production facilities. The company aims to meet evolving consumer preferences and the increasing demand for high-quality cheese in India.
Initially, Galacia Cheese will focus on Mozzarella, a popular choice in both home and commercial kitchens. Moving forward, the product line will expand to include:
- Cheese Blocks
- Cheese Dip
- Cheese Slices
- Cheddar Dice
- Cheese Fillers
- Cheese Dressing
This diversified product portfolio suggests an effort to position Galacia Cheese as a comprehensive solution for various culinary applications, from everyday cooking to gourmet recipes.
Market Rollout and Distribution Strategy
Paras Dairy has outlined a phased distribution strategy, initially making Galacia Cheese available in North, West, and South India. Major cities included in the first phase are:
- Delhi NCR
- Lucknow
- Chandigarh
- Mumbai
- Bangalore
- Chennai
- Hyderabad
By targeting both retail consumers and the foodservice sector, the company aims to establish a strong foothold in a competitive market where demand for cheese is rising across QSRs (Quick Service Restaurants), fine-dining establishments, and home kitchens.
Industry Context and Competitive Landscape
The Indian cheese market has seen significant growth in recent years, driven by factors such as changing dietary preferences, the rising popularity of Western cuisines, and increasing demand from the HoReCa (Hotel, Restaurant, Catering) sector. Established dairy brands and new entrants alike are expanding their product offerings to capture a share of this evolving market.
Paras Dairy, with its long-standing presence in the dairy industry and extensive supply chain network, is positioning itself as a competitive player in the premium cheese category. The company already has a network of over 3,00,000 farmers across 7,000 villages, contributing to its ability to source high-quality milk for cheese production.
Global Reach and Brand Legacy
Beyond the domestic market, Paras Dairy exports dairy products to over 45 countries, leveraging its experience in international dairy trade. The launch of Galacia Cheese aligns with the company’s broader strategy to diversify its product range while maintaining its emphasis on quality and dairy innovation.
Speaking on the launch, Rajendra Singh, Managing Director of VRS Foods Limited – Paras Dairy, highlighted the company’s commitment to delivering high-quality cheese that meets international standards while catering to the evolving tastes of Indian consumers.
Looking Ahead: The Future of Galacia Cheese
With increasing consumer interest in premium dairy products, the cheese segment in India is expected to grow significantly. Paras Dairy’s investment in infrastructure and planned product expansions indicate a long-term commitment to this category.
As the industry evolves, factors such as pricing, availability, and consumer preferences will play a key role in shaping the success of new entrants in the cheese market. Galacia Cheese’s initial rollout and expansion strategy will determine how effectively Paras Dairy can establish itself in this segment.
