Mumbai, July 9, 2025 — In a bold effort to elevate awareness around milk purity and food sourcing, Pride of Cows, India’s first single-origin premium milk brand, has launched a powerful campaign: “What’s the Source of Your Milk?”. Backed by an influential trio of public figures — Faye D’Souza, Jatin Sapru, and Kamiya Jani — the campaign aims to challenge urban India to rethink everyday dairy decisions with transparency at the forefront.
With consumer expectations evolving rapidly, food traceability has become a growing concern. To amplify its message, Pride of Cows has strategically partnered with voices that resonate across different segments of Indian society:
“Consumers today are asking more from the brands they trust. With this campaign, we’re offering not just milk, but accountability and clarity,” said Akshali Shah, Executive Director at Parag Milk Foods Ltd.
Unlike most milk brands in India, which depend on fragmented third-party supply chains, Pride of Cows maintains complete control over its dairy ecosystem. The milk is sourced exclusively from a single world-class farm near Pune, where:
This unique model not only ensures consistency, safety, and superior taste but also guarantees what few brands in India can: complete source traceability.
The campaign’s impact lies in its clarity ,asking a simple yet vital question that few consumers consider:
“Do you know where your milk comes from?”
From premium print ads to reels, interviews, and behind-the-scenes videos from the Pride of Cows farm, the campaign delivers a 360-degree message of trust and traceability, encouraging Indians to make informed, conscious dairy choices.
