When Inflation Turns Surreal
In a bizarre tech glitch that briefly turned daily dairy shopping into a luxury splurge, Swiggy Instamart listed 1-litre milk packets—across brands—at an eye-watering ₹45,758. From Amul Gold to Mother Dairy Full Cream, if it was milk, it was suddenly priced like precious metal.
The Price Tag Shockers
Here’s what the listings showed:
| Milk Brand | Price per 1L |
|---|---|
| Amul Gold | ₹45,758 |
| Amul Taaza | ₹45,758 |
| Amul Pasteurised Full Cream | ₹45,758 |
| Mother Dairy Toned | ₹45,758 |
| Mother Dairy Full Cream | ₹45,758 |
Yes, all of them.
One curious user added two packs to the cart out of sheer disbelief. The total? A jaw-dropping ₹91,516. And to top it off, the checkout screen boasted: “You saved ₹29 on this order.”
Glitch, Test, or Time Travel?
While Swiggy has yet to release an official explanation, the pricing issue appears to have been a fleeting one—likely the result of a misplaced decimal, backend testing error, or rogue algorithm.
Either way, it provided a moment of comic relief in a world increasingly shaped by rising prices and tech-driven retail.
The Bigger Picture
Although the error was amusing, it underscores the growing dependency on digital platforms—and how small technical glitches can cause massive consumer confusion or even panic in real-time.
