VADODARA: A month after PM Narendra Modi asked Amul to emerge as world’s largest dairy, ‘The Taste of India’ has taken a big leap by launching fresh milk in US. This is the first time that Amul’s fresh milk range has been launched outside India.
Partnership of Gujarat Co-operative Milk Marketing Federation (GCMMF) and Michigan Milk Producers Association (MMPA), US’s tenth-largest dairy cooperative, was announced at MMPA’s 108th annual meeting at Novi, Michigan, on Thursday.
This is a continuation of Amul’s relations with Michigan. Dr Verghese Kurien, founder-chairman of GCMMF, was an alumnus of Michigan State University.
“This will ensure all our American and Indian consumers are nourished and energised with the goodness of Amul milk,” Jayen Mehta, managing director of GCMMF, told ΤΟΙ.
On Feb 22, PM Modi had asked farmers of Gujarat to turn Amul into world’s largest dairy while addressing a gathering at golden jubilee celebrations of GCMMF in Ahmedabad.
Amul has launched its range of fresh milk in US in packs of one gallon and half a gallon under the same brand name and composition that is popular in India Amul Gold (with 6% milk fat), Amul Shakti (with 4.5% milk fat), Amul Taaza (with 3% milk fat) and Amul Slim n Trim (with 2% milk fat). The variants will be available at leading Indian grocery stores throughout the East Coast and Midwest markets of US.
Amul plans to launch other dairy products, including curd, buttermilk and paneer in US markets to cater to growing demand of Indian diaspora there.
GCMMF will also launch mass media campaigns, including its popular TV commercial ‘Doodh Doodh Piyo Glass Full Doodh’ in US.
Source: TOI.
