A Bold Expansion into Artisanal Desserts
In a bold stride to elevate its footprint in India’s premium frozen dessert and dairy sector, Walko Food Company has officially acquired Meemee’s Ice Creams, a distinctive Mumbai-based brand renowned for its avant-garde flavors and millennial-focused branding. The deal signals Walko’s intent to dominate the artisanal dessert segment, a niche rapidly evolving into a mainstream consumer preference.
Walko’s Brand Legacy and Market Reach
Walko, founded in Pune in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, is the powerhouse behind household names like NIC Ice Creams, Grameen Kulfi, Mimo, Café Chokolade, and Cream Pot. Known for its robust presence in over 100 Indian cities and a highly efficient digital-first delivery ecosystem spanning Swiggy, Zomato, Amazon Fresh, and Big Basket, Walko continues to redefine the contours of the Indian dairy and frozen treats industry.
Strategic Move into High-Margin Innovation
The acquisition marks a pivotal shift in Walko’s growth strategy, cementing its foray into the high-margin artisanal dessert domain. Meemee’s, celebrated for its out-of-the-box creations like roley’s, toasties, ice cream cakes, and tubsters, has rapidly gained cult status among urban millennials and Gen Z consumers seeking more than just traditional ice cream.
Industry Alignment and Consumer Trends
“This acquisition is not just about scale, it’s about substance and storytelling,” said Raj Bhandari, Director of Walko Food Company. “Consumers are moving beyond flavors—they’re seeking experiences, emotions, and a sense of belonging through what they consume. Meemee’s brings that spark to our portfolio.”
Industry analysts suggest that this move aligns perfectly with emerging trends in the Indian dairy industry, where demand for value-added dairy products, experiential indulgences, and D2C engagement is on a steep upward trajectory. According to market estimates, India’s ice cream market—currently pegged at INR 44,000 crore (USD 5.33 billion)—is expected to grow at a CAGR of 11% till 2028, fueled by expanding urban demographics, rising disposable incomes, and a craving for premium personalization.
Founder Perspective and Forward Vision
“Joining forces with Walko is a turning point for Meemee’s,” shared Meemee’s founder Meha Agarwal. “We now have the creative freedom to innovate, backed by the scale, logistics, and market intelligence that Walko brings. This partnership enables us to bring our unique desserts to more cities and more freezers across India.”
Elevating the D2C Experience
For Walko, the acquisition is more than an expansion—it’s a statement of intent. With Meemee’s under its wing, Walko is poised to amplify its Direct-to-Consumer (D2C) strategy, fuel category innovation, and redefine what premium handcrafted desserts mean to the Indian palate. It’s a fusion of creative energy and operational might—positioning Walko as not just a dairy brand, but a curator of indulgent experiences for the modern Indian consumer.
