📰 Danone India Launches DEXOGROW: Iron-Boosting Milk Drink for Toddlers to Combat Widespread Deficiency

In a significant move to address childhood iron deficiency in India, Danone India has launched DEXOGROW — a science-backed milk-based nutrition drink tailored for toddlers aged 2 to 6 years. Designed with a proprietary Iron Biotics formulation, DEXOGROW supports three times better iron absorption, aiding cognitive development and immune health during a child’s formative years.

According to national nutrition surveys, two out of every three children in India suffer from iron deficiency and anaemia, a condition linked to delayed brain development, poor immunity, chronic fatigue, and stunted physical growth. Danone's initiative is not just a product launch—it’s a mission to raise awareness about this hidden nutritional crisis affecting millions nationwide.

"At Danone, we believe that every child deserves the opportunity to grow and thrive. DEXOGROW is our response to India’s growing iron deficiency crisis. By enabling better iron absorption through Iron Biotics, we’re ensuring toddlers receive the right nutrients when it matters most," said a spokesperson from Danone India.

DEXOGROW contains 36 essential nutrients, including prebiotics and key vitamins like A, C, and Zinc to strengthen immunity. Its brain-boosting formula includes DHA, ARA, and iron, working in synergy to support cognitive development.

What sets DEXOGROW apart in the crowded toddler nutrition space is its clean label promise—free from added sugar, preservatives, and artificial flavours. This makes it a safe and wholesome choice for health-conscious parents.

Aligned with Danone’s global mission of "health through food", the brand aims to make DEXOGROW widely available across retail outlets and leading e-commerce platforms in India.

As the Indian dairy industry continues to innovate in value-added segments, DEXOGROW highlights a growing trend in functional, fortified milk-based products tailored to India’s nutritional needs.