Bengaluru: The Karnataka Milk Federation (KMF) is preparing to launch lactose-free milk and intensify buffalo milk procurement, particularly in North Karnataka, in response to growing consumer demand for health-oriented dairy products and high-fat milk variants across South India.
This dual initiative aligns with broader shifts in the Indian dairy industry, where inclusive nutrition and region-specific milk preferences are becoming key growth drivers.
Lactose-Free Milk: From Niche to Necessity
With nearly two-thirds of Indian consumers exhibiting some degree of lactose intolerance, the demand for lactose-free milk is on a sharp upward trajectory. Urban centres in South India, such as Bengaluru, Chennai, and Hyderabad, have become hotbeds of growth for this segment.
Milky Mist, one of the leading private dairy brands in the South, has already launched lactose-free SKUs, signalling a readiness in the market. KMF’s upcoming entry is expected to make these products more accessible on a larger scale.
“Lactose-free milk is no longer a luxury; it’s an essential part of modern nutrition,” said Prashant Tripathi, Senior Dairy Expert and Director of Market Access at Jordbrukare India.
“KMF’s foray into this space shows a clear commitment to inclusive dairy. It not only addresses digestive health but opens up new markets that have remained underserved for too long.”
Buffalo Milk Gains Momentum in South India
While buffalo milk has traditionally dominated North Indian markets, its popularity is rising steadily in the South, particularly among consumers seeking richer, full-fat dairy products. Buffalmilk’s higher fat content makes it ideal for paneer, ghee, and curd, leading to increased demand in both households and the commercial sector.
KMF plans to expand its buffalo milk procurement in North Karnataka, where consumer preference is rising and supply chains can be strengthened to benefit regional farmers. KMF’s
Strategy Reflects National Dairy Shifts
With these initiatives, KMF is responding to both health-centric urban demand and regional product preference, reinforcing the evolving direction of the Indian dairy market. Innovations like lactose-free milk and procurement focus on buffalo milk demonstrate how cooperatives can stay competitive and relevant in a dynamic consumer landscape.
As the market moves toward functional, value-added, and consumer-personalised dairy products, KMF’s strategy could set a template for other cooperatives across India.
