🍦 FruBon Targets ₹300 Crore Revenue with Premium Dairy and Ice Cream Growth
Jaipur-based dairy and ice cream brand FruBon is strengthening its position in India’s organized dairy market by combining premium product innovation, farmer partnerships and a fully integrated cold chain. Founded by the Verma family, the company is now targeting ₹300 crore in revenue while expanding manufacturing capacity and retail presence.
Established in 2015, FruBon evolved from the family’s earlier milk transportation business, Dev Milk Foods, into a consumer-focused dairy brand built around quality, transparency and farmer relationships.
🥛 Building a Farmer-Centric Dairy Network
FruBon currently procures around 90,000 litres of milk daily through:
- 🐄 55 milk collection centres
- 🏡 More than 300 village-level collection points
- 👨🌾 Approximately 9,000 dairy farming families across Rajasthan
The company follows a fully digital payment system, ensuring timely payments to farmers while supporting them through vaccination drives, financial literacy programmes, cattle feed supply and rural development initiatives.
❄️ Investing in Cold Chain Excellence
Maintaining product quality remains a key focus for FruBon.
The company manages an end-to-end refrigerated supply chain covering milk procurement, processing, transportation and retail distribution, ensuring dairy products and ice creams maintain quality throughout the delivery process.
🍨 Premium Products Drive Growth
FruBon has differentiated itself with a diverse portfolio of premium and traditional dairy products, including:
- 🌹 Rose Gulkand Ice Cream
- 🍃 Paan Ice Cream
- 🥭 Kesar Kulfi
- 🍧 Litchi Faluda
- 🌶️ Chilli Guava
- 🧈 Traditional Bilona Butter
- 🍯 Makkhan Mishri
The company has also strengthened its presence on quick-commerce platforms, where both dairy and ice cream sales have recorded significant growth.
📈 Expansion Plans Underway
FruBon reported revenues of over ₹200 crore in the previous financial year and aims to reach ₹300 crore this year.
To support future growth, the company is raising ₹75–100 crore, which will be invested in:
- 🏭 A new dairy plant with an initial capacity of 3 lakh litres per day
- ❄️ Additional deep freezers and ice cream carts
- 📢 Brand building and marketing initiatives
The company previously secured investments from Narotam Sekhsaria’s family office and Fireside Ventures, helping accelerate its expansion.
🔬 Quality at the Core
FruBon tests every batch of raw milk across 36 quality parameters, exceeding standard regulatory requirements. This quality-first approach has helped the company build consumer trust while expanding its footprint in India’s organized dairy sector.
With continued investments in infrastructure, farmer engagement and premium product innovation, FruBon aims to strengthen its position as one of India’s emerging dairy and ice cream brands.
