April 15, 2025 — Dairy Dimension Desk
Cream Stone, the boutique ice cream brand synonymous with cold stone artistry in India, has unveiled its latest innovation: Cream Stone TUBZ, a premium packaged line designed to extend its in-store luxury experience into Indian homes. With this strategic move, the company enters the fast-evolving retail ice cream space, aiming to capture a significant slice of the growing at-home dessert market.
“At Cream Stone, we have always believed in making ice cream an experience – rich, luxurious, and full of joy. With TUBZ, we are bringing that same experience into homes,”
— Sheetal Patil, CEO, Cream Stone
Launched in 2009 in Hyderabad, Cream Stone carved out a niche with its customizable ice cream offerings, blended live on a frozen stone with premium toppings. Over the years, it amassed a cult-like following with signatures like ‘Nut Overload’ and ‘Willy Wonka’. Now with TUBZ, Cream Stone transitions from a parlour-first model to a hybrid of retail and direct-to-consumer (D2C), aligned with post-pandemic consumption shifts.
🍨 Redefining Take-Home Indulgence
Packaged in vibrant 600 ml family tubs and 100 ml single-serve minis, TUBZ offers indulgent flavours such as:
- Jamaican Almond Fudge
- Double Chocolate
- Belgium Choco Fudge
- Mango Jamun
- Raspberry Panna Cotta
Each product is crafted using high-grade ingredients under global R&D supervision and tight quality controls. Initially available across Cream Stone outlets in Hyderabad and via Swiggy Instamart, the brand is eyeing rapid expansion across Andhra Pradesh, Telangana, and eventually metro and tier-II markets pan-India.
“We are democratising luxury ice cream for families with TUBZ. Our goal is to achieve a sizeable market share in the Telugu states within a year before pan-India expansion,”
— Patil added.
📈 Why This Move Matters in the Broader Dairy & Frozen Category
According to the Indian Ice Cream Manufacturers Association (IICMA), the domestic ice cream market is growing at a CAGR of 10%, with at-home consumption surging post-COVID. Cream Stone’s pivot comes at a moment when Indian consumers increasingly value indulgence, convenience, and brand trust in their freezer aisle choices.
TUBZ also positions Cream Stone to compete not just with legacy brands like Amul, Kwality Walls, and Havmor—but with rising premium entrants eyeing the D2C and modern trade space. The brand’s existing 110 boutique parlours in 32 cities provide a ready network for cross-promotion and distribution.
“This launch establishes our entry into the premium packaged segment. It’s more than just ice cream—it’s about making joy portable and sharable,”
— Patil concluded.
