Page 14 - Dairy Dimension - Mar-Apr 2025

| Volume 1 | Issue 3 | Mar-Apr 2025 INTERVIEW

and cooperatives. most felt by smallholder farmers and their cattle. Hence,

· Operationally Simple: Easy to use and maintain in it is important that we take sustainability seriously—not
rural environments. just because it is a global requirement. Adoption of

· Technologically Sound: Ensuring accuracy, distributed Renewable Energy solutions will be key to the
reliability, and security of data. sector's energy transition.
We must ensure that our villages have clean, safe
· Locally Relevant: Adaptable to the specific needs
and contexts of different regions and farm sizes. drinking water and reliable energy resources for organic
agriculture and the circular economy.
By adhering to these principles, Prompt DairyTech
empowers even the smallest stakeholders in India's INSPIRATION & OUTLOOK
decentralised dairy supply chain to participate in a As a leader in dairy tech, what advice would you give
technologically advanced ecosystem without to young professionals and entrepreneurs who want
compromising the quality of their operations or the to contribute meaningfully to the future of Indian
integrity of the crucial data that drives it. agriculture and food systems?
Indian agriculture and dairy are at the cusp of
INDIA TO THE WORLD
transformation, and there has never been a better time
As global demand for robust, cost-effective dairy to innovate.
tech rises, how is Prompt positioning itself in
international markets? What sets Indian-born I want to offer the following challenges:
innovation apart when serving diverse global dairy · Move from jugaad and low-cost fixes to creating real,
landscapes? scalable value-added products and services for India
This is the biggest opportunity, and the time is right for and the world.
us to grab a large market share of the global market. So · Don't be afraid of failure—embrace it. The ecosystem
far, we have been inward-focused, but over the years, today is more supportive than ever.
we have become experts at creating “affordable” · Focus on fundamental problems at the
solutions to a variety of problems—adulteration, disease grassroots—solutions must be scalable and
detection, disease cure, analytical and testing sustainable.
equipment, software, etc. · Invest in collaboration. Agriculture today requires a
All these solutions are equally required for parts of the multidisciplinary approach that combines
world with demographics similar to India (smallholder engineering, biology, data science, economics, and
farmers, small collection centres, large distances, empathy.
extreme climate conditions), and we are best suited to Finally, remember that agriculture and food are not just
take our products overseas. economic activities—they are about livelihoods, dignity,
In the context of 'Make in India' and global trade the environment, and health.
realignments, do you believe Indian dairy technology If you succeed in this space, you'll be building a business
can lead the world? What's needed to accelerate that and impacting lives at the most fundamental level.
journey? Closing Thoughts: One truth stands out from this
conversation with Dr. Sudhindra Tatti: real
At Prompt, we have always believed in “Making in
India”, and our in-house manufacturing has always been transformation in dairy begins with a relentless
a distinguishing feature compared to our competitors. commitment to quality, sustainability, and farmer
This will enable us to spread our wings across the globe. empowerment.
What will be required is further focus on quality, From advancing milk chilling at the grassroots with
international certifications, and superior service. MilkoChill to pushing for a climate-smart, data-driven
SUSTAINABILITY & RESILIENCE ecosystem, Dr. Tatti shows that technology can truly
uplift lives when built with purpose.
Sustainability is often seen as a premium concern, At Dairy Dimension , we believe leaders like him are
but it's a necessity in India. How is the sector shaping a future where Indian dairy is not just the
adapting and enabling environmentally responsible largest but also the most trusted in the world.
practices within a smallholder-dominated sector?
We are proud to share his vision—and inspired to
Yes, absolutely! The impact of climate change will be
champion the future it represents.

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