Page 28 - Dairy Dimension - Mar-Apr 2025

| Volume 1 | Issue 3 | Mar-Apr 2025 INDIAN NEWS | Volume 1 | Issue 3 | Mar-Apr 2025

Heritage Foods Raises Prices India's Milk Consumption Vanishing Herds: Punjab's Livestock Down by 8.5%

in Response to Input Costs Projected to Grow Prelim census report bares trend; rapid urbanisation to had 22,000 donkeys and 29,000 camels.
blame
Despite the overall decline in livestock, milk production
Heritage Foods, one of India's leading dairy players, has India's dairy consumption continues its upward The preliminary findings of the 21st Livestock Census has remained unaffected. This is attributed to dairy
increased the prices of its key dairy products, including trajectory. According to a report by the USDA Foreign reveal a concerning 8.5% decline in Punjab's livestock farmers increasingly relying on high-yielding breeds like
milk, paneer, curd, and butter by 2%–4%. This price hike Agricultural Service (FAS), India's fluid milk consumption population, amounting to a reduction of 5.78 lakh Holstein Friesians, known to produce 10,000–12,000
comes after nearly two years of stable pricing and is is forecasted to rise to 91 million metric tons (MMT) in animals since the previous census in 2019. The total litres per lactation over five cycles.
being implemented to counteract the rising costs of 2025, an increase from 89 MMT in 2024. This growth is livestock count now stands at 68,03,196, down from Key factors driving the decline include rapid
essential inputs like fuel, cattle feed, and packaging driven by a combination of factors: rising per capita 73,81,540. urbanisation, migration abroad, and the 2022 lumpy skin
materials. The company has stated that while it is incomes, an expanding middle class, and increasing Among the most significant drops are in the buffalo disease outbreak, which led to widespread cattle deaths.
working hard to minimize the impact on consumers, urbanization. Additionally, consumers are shifting population, which has declined by 5.22 lakh, and cattle, Interestingly, the previous census had shown a rise in
rising operational costs necessitate this adjustment to toward healthier lifestyles, which includes more dairy which have reduced by 2.32 lakh. The pig population also the indigenous (desi) cow population in Punjab, bucking
ensure the continued quality of its products. Despite the products in their diets. With milk being a staple food saw a decrease of 6,973. In contrast, some categories the national trend.
price increase, Heritage Foods remains committed to across various Indian states, the demand for processed showed growth: sheep increased by nearly 1 lakh, dogs Final species-wise details are yet to be released. Officials
offering competitive pricing compared to other market dairy items like cheese, yogurt, and paneer is also by 57,000, goats by 21,000, and horses by 5,720. anticipate an increase in the population of the Sahiwal
players. surging. The data also highlights a steep fall in donkey and camel breed once the full report is available.
numbers. Punjab now has only 127 donkeys and 77 The enumeration for this census was conducted
Amul Expands Product Range Milk Production in India camels, a stark contrast to 1977 figures when the state between October 2024 and February 2025.

to Tap Into Health Trends Faces Regional Imbalances What Preliminary Census Report Says
Species Prelim report Population in Species Prelim report Population in
Amul, India's dairy behemoth, has announced its India's milk production continues to grow, but it is highly of 21st census 20th census of 21st census 20th census
expansion into the high-protein dairy product market uneven across the country. States like Uttar Pradesh, Cattle 22.99 lakh 25.31 lakh Donkey 127 471
with the launch of new offerings such as high-protein Madhya Pradesh, and Rajasthan dominate milk Buffalo 34.93 lakh 4015 lakh Camel 77 120
yogurt and protein-rich cheese. The company has noted production, while regions like Tamil Nadu and Karnataka Sheep 1.06 lakh 85,560 Pig 45,988 52,961
the increasing demand for high-protein foods, driven by face stagnation due to various factors such as Goat 4.47 lakh 3.47 lakh Rabbit 2,193 3,077
fitness enthusiasts and health-conscious consumers. insufficient infrastructure, lower cattle productivity, and Horse 19,882 14,243 Dog 3.85 lakh 3.28 lakh
Amul is capitalizing on this trend by emphasizing the drought conditions. The Indian government is actively
natural, wholesome ingredients of its products and seeking to address these regional disparities by Mule 1,266 1,644 Elephant 1 1
catering to an emerging market of people who want to promoting dairy farming in underperforming regions,
boost their protein intake without resorting to processed improving milk transportation networks, and increasing
alternatives. This move also aligns with global dairy investments in dairy cooperatives to enhance production SUBSCRIPTION FORM
trends that emphasize higher protein content in dairy efficiency.
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Middle East Facing Challenges Costs Name & Desig.
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India, one of the world's largest dairy producers, is Dairy farmers across India are facing a challenging
encountering several obstacles in exporting dairy economic environment, as input costs, particularly for Mobile
products to the Middle East. While the demand for cattle feed and veterinary care, continue to rise. Many Address
products like butter and ghee remains strong, logistical farmers are struggling to maintain profitability, with
hurdles such as inadequate cold chain facilities and some even reducing the size of their herds due to the
delays in transport are limiting export volumes. increasing costs of maintaining dairy cattle. While the City Pin Code
Moreover, competition from European and New Zealand government has introduced a few subsidies to help with Country
producers is intensifying, as they have better-established the cost of veterinary care and cattle feed, the overall
supply chains and stronger brand recognition. To tackle economic strain on farmers is expected to reduce milk Email
these issues, the Indian government is working on output in the near term. If this trend continues, it could Bank Details : Account Holder : BENISON MEDIA | A/C No. 50200007886577 | Bank Name: HDFC Bank, Main Branch,
expanding air freight options and improving export create a shortage of milk in key production areas, Kunjpura Road, Karnal-132001, Haryana | IFSC Code: HDFC0000195 | Swift Code: HDFCINBB
infrastructure to meet the growing demands from affecting both the domestic and export markets.
Middle Eastern markets. BENISON Media | SCO-17, 2nd Floor, Mugal Canal, Karnal-132001, Haryana | +91 184 4047817

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