Page 31 - Dairy Dimension - Mar-Apr 2025

| Volume 1 | Issue 3 | Mar-Apr 2025 INNOVATION

MuscleBlaze Secures US Patent for Protein-Digesting Enzyme,

Boosting Indian Sports Nutrition Industry

In a major achievement for India's sports nutrition authentication.
sector, MuscleBlaze—under parent company · 2017: Secured an Indian patent for MB Enzyme Pro®.
HealthKart—has been granted a United States patent for
· 2019: Launched scoop-on-top packaging to enhance
its proprietary enzyme blend, MB Enzyme Pro®, user convenience.
designed to improve protein digestion and absorption.
The announcement, made by HealthKart CEO Sameer · 2024: Received US patent, reinforcing its scientific
Maheshwari during the company's 14th anniversary, credibility.
marks a significant milestone in whey protein HealthKart has filed over 25 patents to date, reflecting a
innovation. broader commitment to protecting intellectual property
MB Enzyme Pro®, a key component of the Biozyme and advancing research-driven nutrition.
Whey range, reportedly increases post-meal amino acid Maheshwari, in a LinkedIn post, praised the R&D
levels by 50% compared to standard whey, enabling team—especially Anupam Trehan—for their
more efficient protein delivery. With this US patent, contribution, reaffirming the brand's mission to deliver
MuscleBlaze becomes the only brand globally with world-class sports nutrition to Indian consumers.
exclusive rights to this enzyme composition, setting The US patent not only boosts MuscleBlaze's global
it apart in a highly competitive market. reputation but also positions Indian dairy-based
This patent follows a track record of innovation from nutrition products as scientifically advanced and
MuscleBlaze, which includes: competitive on the international stage. Future

· 2015: Implemented anti-counterfeit supply chain developments are expected to build on this innovation
through new, high-performance formulations.

30