Delhi Milk Scheme Expands Portfolio with Cow Milk Launch and Co-Branded Offerings
In a major push to modernize its dairy operations and cater to evolving consumer preferences, the Union Government has unveiled new cow milk products and co-branded dairy offerings under the Delhi Milk Scheme (DMS). This strategic move not only broadens DMS’s product range but also aims to deepen its retail footprint across Delhi and the National Capital Region (NCR).
With this launch, DMS booths and affiliated outlets will now stock freshly introduced cow milk products—an initiative set to reinforce the scheme’s relevance in the competitive Indian dairy industry.
Strengthening the Dairy Value Chain
During the formal launch event held on Wednesday, Alka Upadhyaya, Secretary of the Department of Animal Husbandry and Dairying (DAHD), commended both DMS and the Haryana Milk Federation for their collaborative role in launching these products. She highlighted how such initiatives can fortify the dairy value chain and create inclusive growth opportunities for producers, vendors, and distributors alike.
“This product expansion is a step toward integrating rural milk producers more effectively with urban demand centres. It’s about enhancing livelihoods while offering better choices to consumers,” said Upadhyaya.
Additionally, 22 new DMS booth allotment letters were distributed to successful applicants, further strengthening the rural-urban dairy link and generating employment within the region.
Strategic Expansion in the Capital
Varsha Joshi, Additional Secretary at DAHD, emphasized the critical role of the DMS brand in the Delhi-NCR dairy market. She described the initiative as a pivotal milestone in the organisation’s ongoing transformation.
Established in 1959, DMS is one of India’s longest-running government-backed dairy supply initiatives. According to the latest figures, DMS currently operates approximately 600 booths and 500 other affiliated outlets. The new cow milk launch signals a shift toward market-responsive product diversification and underscores DMS’s commitment to consumer satisfaction.
As DMS continues to modernize and expand, this move could help the brand regain a competitive edge and serve as a model for state-run dairy cooperatives across the country.
