NOVUS is strengthening its presence in India’s poultry industry by adding three professionals specialising in animal nutrition, technical services and customer partnerships. The appointments aim to combine local market knowledge with global scientific expertise to help poultry producers, nutritionists and feed manufacturers address rising feed costs, maintain flock health and improve production performance.
The company has appointed Dr Neha Karmakar as Technical Services Manager for Poultry in South India, Gopu Anil Reddy as Sales Manager for Andhra Pradesh and Telangana, and Santu Nandy as Sales Manager for East India.
The appointments reflect NOVUS’ focus on providing region-specific support and practical nutritional solutions tailored to the needs of poultry businesses across the country.
Dr Neha Karmakar to Lead Technical Services in South India
Dr Neha Karmakar brings experience in feed formulation, research trials and gut health assessment. Before joining NOVUS, she worked as an Assistant Professor in Animal Nutrition at Sri Vrundavan Polytechnic in Animal Husbandry, affiliated with Kamdhenu University, and also gained industry experience with Suguna Foods.
In her new role, she will support poultry nutritionists and producers in developing feeding strategies suited to their production requirements.
Her approach emphasises the relationship between feed ingredients, gut health and farm management. These factors work together to influence bird performance, making nutritional planning an important component of poultry production.
By supporting customers with technical expertise and practical feeding strategies, Dr Karmakar will contribute to NOVUS’ efforts to help producers make informed nutrition decisions.
Gopu Anil Reddy to Support Customers in Andhra Pradesh and Telangana
Gopu Anil Reddy joins NOVUS as Sales Manager for Andhra Pradesh and Telangana, bringing experience from Trouw Nutrition India. His professional background includes technical product knowledge, market analysis and customer relationship management.
His role will focus on understanding the individual challenges faced by poultry producers and feed manufacturers and connecting them with science-based nutritional solutions.
Poultry businesses must continually balance feed costs with performance expectations. Developing appropriate nutritional strategies requires an understanding of production goals, operational constraints and the needs of individual customers.
Through regional customer engagement, Reddy will help NOVUS strengthen its relationships with poultry businesses while supporting solutions designed around their operational priorities.
Santu Nandy to Strengthen NOVUS’ Presence in East India
Santu Nandy joins NOVUS as Sales Manager for East India. He previously worked with AB Vista and brings established relationships with poultry integrators, consultants and producers.
His experience in the regional market is expected to support customer engagement and help identify solutions that address local business requirements.
Price and product quality are important considerations for poultry customers in East India. Strong working relationships can help suppliers better understand these priorities and identify nutritional approaches that offer practical value.
Nandy’s appointment strengthens NOVUS’ regional sales capabilities and supports its objective of building long-term partnerships with poultry industry stakeholders.
Science-Based Nutrition and Regional Customer Support
Together, the three appointments expand NOVUS’ ability to combine regional expertise with scientific knowledge. The company’s approach centres on supporting feed efficiency, nutritional planning and sustainable poultry production through customer-focused technical and commercial services.
Dr Manish Kumar Singh, NOVUS Regional Sales Director for India, said the appointments reflect the company’s long-term commitment to the Indian poultry sector. He highlighted the industry’s growth potential and the importance of working with partners who understand producers’ challenges.
The expanded team is intended to strengthen technical support, regional market understanding and customer relationships. These capabilities are particularly relevant in a market where feed expenses, bird health and consistent production performance remain central business considerations.
Supporting the Future of India’s Poultry Industry
India’s poultry sector depends on collaboration among producers, feed manufacturers, nutritionists, consultants and technology providers. As businesses navigate changing costs and production demands, access to practical nutritional expertise can help them evaluate feeding strategies and improve operational decision-making.
NOVUS’ latest appointments reinforce its focus on working alongside customers across different Indian regions. By combining technical services with local sales and relationship management, the company aims to provide support that reflects the specific needs of poultry businesses.
The long-term value of this expansion will depend on how effectively the team translates scientific knowledge and regional insights into practical customer outcomes. The appointments nevertheless represent a continued investment in technical expertise and customer engagement within India’s poultry nutrition market.
