In a significant step towards enhancing consumer convenience, Purabi Dairy has expanded its distribution network by making its range of fresh and high-quality dairy products available on leading e-commerce platforms—Blinkit, Flipkart, BigBasket, and Swiggy Instamart.
Speaking about Purabi’s expanded market reach, Syed Mujaddid Hussain, head of sales and marketing at WAMUL, said: “The integration of Purabi’s products with leading e-commerce platforms marks a significant step towards enhancing accessibility and convenience for consumers. As demand for high-quality dairy products grows, this initiative ensures that fresh and nutritious milk and milk products reach households seamlessly. At WAMUL, our focus remains on strengthening Assam’s dairy ecosystem, and this digital expansion not only benefits consumers but also creates better market opportunities for our dairy farmers.”
Purabi Dairy has been at the forefront of Assam’s dairy development, offering a diverse range of products, including milk, sweet curd, plain curd and paneer. The integration with leading online grocery platforms marks another milestone in WAMUL’s efforts to modernize the dairy supply chain and enhance customer convenience.
The digital expansion follows recent initiatives to strengthen Assam’s dairy sector, including the National Dairy Development Board’s (NDDB) collaboration with WAMUL to double the milk processing capacity at Purabi Dairy’s Panjabari plant. These efforts aim to meet the growing demand for dairy products while ensuring better market opportunities for local dairy farmers.
With this development, consumers can now experience Purabi Dairy’s trusted quality with the convenience of online ordering, reinforcing its position as a leading dairy brand in the region.
