Milk is a staple in nearly every Indian kitchen — but how pure is the milk we drink?
From water dilution and chemical additives to misleading labels and compromised cold chains, milk adulteration is a deeply rooted issue in India’s dairy sector. Even premium brands have struggled to deliver the transparency consumers increasingly demand.
It was this very concern that inspired the founding of Doodhvale Farms in 2019 — a bold initiative born from a deeply personal need. Founders Aman J Jain, Ishu Jain, Sanjay Jain, and Sudhir Jain were simply seeking safe milk for their families. But instead of settling for the status quo, they started small — with just two cows and a vision to transform dairy from the ground up.
“We didn’t just want better milk — we wanted to rebuild trust in something that should be pure by default,” says Aman J Jain, co-founder of Doodhvale Farms.
A Wake-Up Call from Within
However, what began as a family-led initiative quickly evolved into a mission. Within two months, the founders discovered even their own staff — trained under traditional dairy industry norms — were unintentionally replicating harmful practices. This stark reality was a turning point.
They realized: true dairy reform couldn’t come from good intentions alone — it needed a systemic overhaul. That’s when Doodhvale Farms took shape — a vertically integrated, farm-to-home dairy brand built on transparency, traceability, and trust.
From Cow to Consumer — In Just a Few Hours
What sets Doodhvale Farms apart is its complete control over the supply chain. Unlike conventional milk, which is often stored for days and passes through multiple hands, Doodhvale milk goes from cow to consumer within hours. Every batch is lab-tested for adulterants, ensuring uncompromised purity.
Their flagship offerings include:
- A2 Cow Milk and Buffalo Milk – sourced from indigenous Sahiwal and Gir cows, and high-protein buffaloes.
- A2 Malai Paneer and Royal A2 Buffalo Milk – for health-conscious consumers looking for rich, nutrient-dense dairy.
- Cow A2 Vedic Desi Ghee – slow-cooked using the ancient Bilona method to retain aroma, flavor, and Ayurvedic health benefits.
Through a subscription-based delivery model, families receive fresh, preservative-free milk daily — straight from the farm.
A Growth Story Fueled by Freshness and Trust
In just a few years, Doodhvale Farms has emerged as one of India’s fastest-growing premium dairy brands:
- FY23 Revenue: ₹15 Cr
- FY24 Revenue: ₹27 Cr (80% YoY growth)
- CY24 Revenue: ₹38 Cr (60% jump YoY)
From operating in just 5 cities, Doodhvale now delivers across 15 cities, expanding its footprint through:
- Direct-to-consumer (D2C) via its app
- Exclusive Brand Outlets (EBOs)
- Online marketplaces
- Quick commerce platforms
“Freshness isn’t just a feature — it’s our foundation. Every bottle we deliver is a promise kept,” adds Ishu Jain, co-founder.
Scaling with Purpose: The Road Ahead
Fuelled by a successful $4.1 million Series A funding round from Atomic Capital, Singularity Early Opportunities Fund, Bharat Founders Fund, Indigram Labs Foundation, and HT Media Ventures, Doodhvale is accelerating toward its next milestones:
- FY25 Target: ₹42 Cr in revenue
- Expansion Plan: 50+ cities and 100+ EBOs by 2026
- Farmer-first partnerships: Supporting ethical, sustainable dairy farming
From technological traceability to eco-conscious farming, Doodhvale Farms is redefining dairy for the modern Indian consumer — proving that purity, transparency, and growth can coexist.
