When Inflation Turns Surreal
In a bizarre tech glitch that briefly turned daily dairy shopping into a luxury splurge, Swiggy Instamart listed 1-litre milk packetsâacross brandsâat an eye-watering âč45,758. From Amul Gold to Mother Dairy Full Cream, if it was milk, it was suddenly priced like precious metal.
The Price Tag Shockers
Hereâs what the listings showed:
Milk Brand | Price per 1L |
---|---|
Amul Gold | âč45,758 |
Amul Taaza | âč45,758 |
Amul Pasteurised Full Cream | âč45,758 |
Mother Dairy Toned | âč45,758 |
Mother Dairy Full Cream | âč45,758 |
Yes, all of them.
One curious user added two packs to the cart out of sheer disbelief. The total? A jaw-dropping âč91,516. And to top it off, the checkout screen boasted: âYou saved âč29 on this order.â
Glitch, Test, or Time Travel?
While Swiggy has yet to release an official explanation, the pricing issue appears to have been a fleeting oneâlikely the result of a misplaced decimal, backend testing error, or rogue algorithm.
Either way, it provided a moment of comic relief in a world increasingly shaped by rising prices and tech-driven retail.
The Bigger Picture
Although the error was amusing, it underscores the growing dependency on digital platformsâand how small technical glitches can cause massive consumer confusion or even panic in real-time.