The success of plant-based milk is evident across Europe. Major supermarkets are stocked with an array of plant-based milk options, available in both the chilled and long-life sections.
This trend extends beyond retail, with plant-based milk making its way into popular food service venues, high-profile hotels, and even schools throughout Europe. In our homes, non-dairy milk has become a staple, reflecting its growing integration into everyday life.
An overview of the plant-based milk industry
Plant-based milk has clearly achieved significant success across Europe. Supermarkets now feature a diverse range of plant-based milk products, found in both the chilled and long-life sections.
This trend is not limited to retail; plant-based milk has also become a fixture in popular food service venues, renowned hotels, and even schools throughout Europe. As a result, non-dairy milk has firmly established itself as a household staple, reflecting its widespread adoption and integration into daily life.
Off-trade channels, such as supermarkets, hypermarkets, convenience stores, online retailers, and specialty food stores, are the fastest-growing distribution segment for plant-based milk. As European consumers increasingly frequent these venues and online retail expands, the off-trade sector is poised for significant growth. Currently, off-trade channels dominate the plant-based milk market, commanding a substantial 97.79% of its value share.
Industry leader
With a remarkable 66.8% share of the plant-based market, non-dairy milk stands out as the leading category in the plant-based industry.
Source: ProVeg International
