Bengaluru, India – TownBus, the snacking division of Bengaluru-based FMCG major GRB Dairy Foods Pvt Ltd, is proud to announce its partnership with Royal Challengers Bengaluru (RCB) as the Official Snacking Partner for the T20 2025 season. This exciting collaboration unites the high-octane spirit of cricket with the nostalgic charm of South Indian snacks, promising fans a flavorful and unforgettable match-viewing experience.
TownBus has built a loyal following for its authentic and high-quality South Indian snack range—from crispy murukkus to spicy mixtures—offering a taste of tradition in every bite. Known for evoking nostalgia and connecting generations through food, the brand continues to resonate with consumers across the country.
“We’re thrilled to team up with RCB this T20 season,” said Arun Kumar S, Head of Marketing, GRB Dairy Foods. “Cricket and snacking are a natural pairing, and we believe our traditional snack offerings will elevate the joy of match-watching for fans. This partnership reflects our commitment to creating shared moments of taste and celebration.”
Rajesh V Menon, COO, Royal Challengers Bengaluru, echoed the sentiment:
“We’re excited to welcome TownBus as our official snacking partner. Their focus on authenticity and quality perfectly aligns with RCB’s values. We look forward to creating a meaningful and flavorful partnership together.”
As part of this association, fans can look forward to co-branded campaigns, exclusive fan engagement initiatives, and in-stadium promotions, making TownBus snacks an integral part of the RCB matchday experience.
About Royal Challengers Bengaluru
Royal Challengers Bengaluru (RCB), owned by Royal Challengers Sports Pvt Ltd, a subsidiary of Diageo India, is one of the original franchises in the Indian Premier League (IPL). Known for their passionate fan base and iconic players, RCB has reached the IPL finals three times and secured Playoff spots consecutively in 2020, 2021, and 2022. In a dramatic comeback during IPL 2024, RCB qualified for the playoffs by winning 6 straight games from the bottom of the table—defying 1% odds.
RCB also made history by winning the Women’s Premier League (WPL) 2024, after acquiring the team with a ₹901 crore bid and signing Indian opener Smriti Mandhana as the most expensive player across all women’s cricket leagues globally.
Beyond cricket, RCB has ventured into lifestyle and wellness, with initiatives like:
- RCB Hustle – a fitness brand
- Dash of RCB – a premium non-alcoholic cocktail mixer line
- RCB Bar & Café, including its newest outlet at Kempegowda International Airport, recently recognised by UNESCO’s Prix Versailles as the World’s Most Beautiful Airport (2023).
Guided by the #PlayBold philosophy, RCB stands for passion, resilience, and the challenger spirit—on and off the field.
