Verka, the flagship dairy brand of Milkfed Punjab, recorded a turnover of ₹551 crore in June 2026, up from ₹480 crore in the corresponding month last year. The ₹71 crore increase represents year-on-year growth of 14.79%.
The performance was supported by higher milk procurement and strong growth across several value-added dairy categories, including UHT cream, table butter, dairy whitener and ghee.
Punjab Chief Minister Bhagwant Singh Mann said the performance reflected the growing strength of Punjab’s cooperative dairy sector and rising consumer confidence in the Verka brand.
“Milkfed Punjab has recorded a turnover of ₹551 crore during June 2026, compared to ₹480 crore during the same month last year. This extraordinary increase of ₹71 crore represents a 14.79% year-on-year growth and reflects the growing strength of Punjab’s cooperative dairy sector along with the ever-increasing consumer confidence in the Verka brand.”
Verka Turnover Grows by ₹71 Crore in One Year
Verka’s turnover increased from ₹480 crore in June 2025 to ₹551 crore in June 2026, representing an absolute increase of ₹71 crore.
Verka Turnover Comparison
| Period | Turnover | Change |
|---|---|---|
| June 2025 | ₹480 crore | Base period |
| June 2026 | ₹551 crore | +14.79% |
| Absolute increase | ₹71 crore | Year-on-year |
Chart 1: Verka Turnover Growth – June 2025 vs June 2026
| Period | Turnover (₹ crore) |
|---|---|
| June 2025 | 480 |
| June 2026 | 551 |
The June performance highlights the expanding scale of Milkfed Punjab’s dairy operations as the cooperative focuses on increasing milk procurement, strengthening processing capabilities and expanding its portfolio of value-added dairy products.
Milk Procurement Increases by Nearly 2 Lakh Litres Per Day
Milkfed Punjab also reported a significant increase in raw milk procurement during June 2026.
According to the Punjab Government, milk procurement increased by nearly 2 lakh litres per day, representing growth of approximately 11% year on year.
The state government compared this performance with a national milk growth benchmark of around 5–6%.
Reported year-on-year growth across selected product categories in June 2026.
“Milk procurement has also increased by nearly two lakh litres per day during June, registering around 11% growth over last year. This growth is nearly double the national average growth rate of 5 to 6%, demonstrating the remarkable progress being made by Punjab’s cooperative dairy movement,” Mann said.
Milk Procurement Growth Snapshot
| Indicator | Reported Performance |
|---|---|
| Milk procurement growth | Around 11% |
| Additional daily procurement | Nearly 2 lakh litres per day |
| National growth benchmark cited | 5–6% |
Chart 2: Milk Procurement Growth Comparison
| Category | Growth |
|---|---|
| Milkfed Punjab | 11% |
| National benchmark cited | 5–6% |
Higher procurement is strategically important for a dairy cooperative because expansion in processed and value-added dairy products requires a dependable raw milk supply.
At the same time, the commercial benefit of additional procurement depends on how effectively higher milk volumes can be converted into products with sustainable consumer demand and stronger value realisation.
Mann said the growth was aligned with the state government’s focus on strengthening cooperatives and improving returns for milk producers.
“This achievement is fully aligned with our government’s vision of strengthening the cooperative movement and improving the economic well-being of dairy farmers across Punjab. We have consistently focused on expanding processing capacity, promoting value-added dairy products, improving market access and ensuring better returns for milk producers.”
UHT Cream Leads Verka’s Value-Added Dairy Growth
One of the most notable aspects of Verka’s June 2026 performance was the strong growth reported across several value-added dairy categories.
UHT Cream recorded the highest growth at 213%, followed by Table Butter at 94%, Dairy Whitener at 58% and Ghee at 41%.
Verka Value-Added Product Growth
| Product Category | Reported Growth |
|---|---|
| UHT Cream | 213% |
| Table Butter | 94% |
| Dairy Whitener | 58% |
| Ghee | 41% |
| Tetra Pack Lassi | 30% |
| Ice Cream | 22% |
| UHT Milk | 20% |
Mann said:
“The strong performance during June has been further reinforced by impressive growth in several value-added dairy products: Table Butter registered a growth of 94%, UHT Cream 213%, UHT Milk 20%, Ice Cream 22%, Tetra Pack Lassi 30%, Ghee 41% and Dairy Whitener 58%.”
Chart 3: Growth in Verka Value-Added Dairy Products
| Product | Growth |
|---|---|
| UHT Cream | 213% |
| Table Butter | 94% |
| Dairy Whitener | 58% |
| Ghee | 41% |
| Tetra Pack Lassi | 30% |
| Ice Cream | 22% |
| UHT Milk | 20% |
The growth across these categories highlights the increasing importance of value-added products within Verka’s portfolio.
While liquid milk remains the foundation of the dairy economy, products such as butter, cream, ghee, lassi, ice cream and dairy whitener allow dairy businesses to diversify their product mix and serve a wider range of consumption occasions.
For a cooperative dairy business, value addition can also support better milk utilisation, create new market segments and reduce excessive dependence on fresh liquid milk sales.
Stronger Product Mix Supports Verka’s Growth
The Punjab Government attributed Milkfed’s performance to a combination of improved product mix, stronger market execution and increasing consumer demand for Verka’s processed dairy products.
Mann said:
“This outstanding performance has been driven by a better product mix, improved market execution and increasing consumer preference for Verka’s value-added products.”
He added that the government would continue to support Milkfed through investments in dairy infrastructure, technology, cold-chain development, innovation and market expansion.
The relationship between procurement growth and product diversification will be important for Verka’s future expansion.
Additional raw milk procurement creates an opportunity to increase processing volumes. However, sustainable growth requires adequate processing infrastructure, efficient cold-chain systems, accurate demand planning and strong distribution capabilities.
This becomes particularly important as the share of products requiring more sophisticated processing, packaging and temperature-controlled distribution increases.
Verka June 2026 Growth Snapshot
| Key Performance Indicator | June 2026 Performance |
|---|---|
| Turnover | ₹551 crore |
| Year-on-year turnover growth | 14.79% |
| Absolute turnover increase | ₹71 crore |
| Milk procurement growth | Around 11% |
| Additional milk procurement | Nearly 2 lakh litres/day |
| UHT Cream growth | 213% |
| Table Butter growth | 94% |
| Dairy Whitener growth | 58% |
| Ghee growth | 41% |
| Tetra Pack Lassi growth | 30% |
| Ice Cream growth | 22% |
| UHT Milk growth | 20% |
Verka’s June 2026 performance combines three important growth drivers: higher turnover, expansion of the milk procurement base and strong growth across selected value-added dairy categories.
The combination is particularly relevant for a cooperative dairy business. Increased procurement creates the raw milk base needed for expansion, while growth in processed products provides opportunities to diversify revenue and generate greater value from collected milk.
Cooperative Dairy Growth and Farmer Market Access
Higher milk procurement also has direct implications for the farmer network connected with Milkfed Punjab.
Dairy cooperatives provide farmers with organised access to the market while aggregating milk volumes for collection, chilling, processing and distribution.
As procurement volumes rise, efficient milk collection systems, chilling infrastructure and quality management become increasingly important.
Mann highlighted the role of milk producers, cooperative societies and Milkfed employees in the organisation’s growth.
“Punjab’s cooperative dairy movement is emerging as a strong engine of rural prosperity, employment generation and farmer empowerment. I congratulate the management of Milkfed, its employees, cooperative societies and lakhs of milk producers whose collective dedication and hard work have made this remarkable achievement possible.”
For a cooperative dairy business, procurement growth and market growth need to move together.
Higher procurement gives a dairy access to greater milk volumes, but sustainable returns depend on the organisation’s ability to process and sell that volume through an effective combination of liquid milk and value-added products.
Verka’s June figures show strong movement on both sides: increased milk procurement as well as rapid growth across selected processed dairy categories.
Milkfed Plans Further Investment in Infrastructure and Market Development
The Punjab Government has indicated that future support for Milkfed will focus on milk procurement, modern processing infrastructure, cold-chain development, product innovation and market expansion.
Mann said:
“We will continue making sustained investments in milk procurement, modern processing infrastructure, cold-chain development, product innovation and market expansion.”
He added that these initiatives were aimed at strengthening Punjab’s cooperative dairy sector, improving farmer incomes and expanding Verka’s market position.
For Verka, the next challenge will be to sustain the momentum seen in June across a longer period.
The exceptional growth reported in categories such as UHT Cream and Table Butter is notable, although sustaining such high growth rates will depend on the underlying sales base, distribution expansion, consumer demand and consistency of market execution.
At the same time, the broader shift towards value-added dairy products creates opportunities for established cooperative dairy brands.
What Verka’s Growth Means for the Dairy Industry
Verka’s June 2026 performance provides three important signals for the wider dairy industry.
First, strong milk procurement remains the foundation of dairy sector expansion. Without an adequate and reliable raw milk supply, processors cannot fully utilise growing processing capacity.
Second, value-added dairy products are becoming increasingly important for business growth. The strong performance of cream, butter, dairy whitener and ghee demonstrates the commercial importance of developing a broader portfolio beyond liquid milk.
Third, expansion requires investment across the entire dairy value chain—from village-level milk collection and chilling to modern processing technology, cold-chain logistics and market development.
Verka’s June performance demonstrates how procurement expansion and value-added product growth can complement one another.
The longer-term test will be whether Milkfed Punjab can sustain this momentum while delivering better market access for farmers, efficiently managing higher milk volumes and continuing to expand demand for Verka products.
