Hyderabad, December 2025 – In a major push to strengthen its retail footprint and procurement capacity, Vijaya Dairy announced plans to set up 400 to 500 new milk parlours across Telangana over the next three to four years. The expansion plan was revealed by Gutha Amith Reddy, Chairman of the Telangana State Dairy Development Cooperative Federation (TSDDCF), during a national seminar held in Hyderabad.
The initiative aims to significantly increase direct-to-consumer access, reduce supply chain losses, and ensure steady market channels for rural milk producers. With 50 new parlours already operational within GHMC limits and 25 more opened in rural areas, the rollout is already underway.
From 4 Lakh to 6 Lakh Litres: Scaling Procurement and Reach
Currently, Vijaya Dairy procures around 4 lakh litres of milk per day from farmers across Telangana. With the upcoming expansion, the federation has set an ambitious target of scaling this up to 6 lakh litres per day — a 50% increase that could have major implications for milk procurement prices, farmer income, and supply chain resilience.
The expansion will include:
- Urban milk parlours with value-added dairy products
- Rural collection centres and cooling units
- Improved branding and logistics
- Employment opportunities, especially for women entrepreneurs
This initiative supports the broader goal of doubling farmer incomes through cooperative strength and forward market linkages.
Why This Expansion Matters
The move comes at a time when the Indian dairy sector is grappling with:
- Rising demand for packaged and branded milk
- Urban-rural supply imbalances
- Volatility in milk procurement prices
- Need for robust last-mile distribution
By strengthening its retail network, Vijaya Dairy is expected to create a stable pricing ecosystem while ensuring consumers receive fresh, high-quality milk and dairy products.
Experts believe the strategy could serve as a blueprint for other dairy cooperatives in India, especially those looking to modernise operations and secure sustainable demand channels.
Conclusion
Vijaya Dairy’s aggressive expansion of milk parlours marks a transformative step for Telangana’s dairy ecosystem. With a growing network, rising procurement targets, and a vision rooted in inclusive rural development, the brand is well-positioned to play a leading role in the next phase of India’s dairy growth story.
