Krushal has launched a new farm care plan priced at ₹1 per litre of milk as part of its efforts to improve milk safety, animal health, farmer incomes and traceability across India.
The initiative, which began with work in the Baramati region of Maharashtra in 2023, aims to modernise the first mile of the dairy supply chain by connecting milk quality with the health and productivity of individual animals, farmers and villages.
Krushal has already implemented projects across eight states — Andhra Pradesh, Bihar, Gujarat, Jharkhand, Maharashtra, Tamil Nadu, Uttar Pradesh and West Bengal — working with dairy companies, consumer brands, cooperatives and non-profit organisations.
The company says its farm-care programmes combine veterinary support, digital health records, technology-enabled advisory services and milk-quality protocols to create a more transparent and reliable dairy supply chain.
Focus on animal health and milk quality
Krushal’s technology platform, VetAssist, is designed to support veterinarians and paravets with AI-powered services and digital animal-health records.
According to the company, its interventions have the potential to:
- Achieve 100% adoption of digital health records
- Reduce animal sickness and mortality by up to 50%
- Increase milk yields by 30–50%
- Improve farmer earnings by 50–150%
- Reduce greenhouse-gas emissions by 20–40%
- Strengthen milk safety and quality standards
The company believes healthier animals can directly contribute to better milk productivity, improved quality and higher returns for dairy farmers.
Partnerships across the dairy value chain
Krushal has worked with organisations including Godrej Jersey, KisanKonnect, Paras Dairy, Pravah with ITC sponsorship, Shreeja Mahila Milk Producer Company with NDDB Dairy Services, and The/Nudge.
Godrej Jersey COO Anand Ramaswamy said the technology-driven advisory and healthcare services had helped improve farm productivity, milk quality and farmer loyalty while reducing the company’s net milk procurement costs.
Shreeja Mahila MPC also highlighted the role of Krushal’s interventions in improving milk-quality outcomes and strengthening trust among member farmers.
Building traceability from farm to consumer
A key objective of the initiative is to make dairy products traceable to the village, farmer and individual animal.
This approach could provide dairy companies with better visibility into milk production and animal health while helping identify quality and safety issues earlier in the supply chain.
The initiative comes at a time when milk safety and adulteration are receiving greater attention in India. Maharashtra has also been moving towards greater digitisation and traceability of milk supplies to help identify the source of potential adulteration.
₹1,000-crore annual ambition
Krushal is inviting dairy companies, consumer brands and small and medium-sized processors to collaborate on building an annual business of ₹1,000 crore in residue-safe, protein-rich dairy products with end-to-end traceability.
The company says the model developed through its early partnerships can be replicated across India’s dairy ecosystem.
Krushal also plans to expand its operations across the country over the next decade by working with farmer cooperatives and private-sector dairy ecosystems.
The broader objective is to create a dairy supply chain where better animal healthcare, milk quality, traceability and farmer profitability work together — from the first mile of milk collection to the final consumer.
📰 Key Highlights
- Company: Krushal
- New initiative: Farm Care Plan
- Cost: ₹1 per litre
- Starting point: Baramati, Maharashtra
- States covered: 8
- Focus: Animal health, milk quality, traceability and farmer income
- Technology: VetAssist and digital animal-health records
- Target: ₹1,000 crore annual residue-safe dairy products ecosystem
- Traceability: Village → Farmer → Animal → Milk
- Expansion: Pan-India rollout over the next decade
