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Dr. Kandasamy: Molecular markers have limited use not perform as well under different circumstances.
under Indian field conditions. Milk yield, milk Dr. Rajeshwaran: This technology can be explored, but
composition, growth, and reproduction are all controlled cost and practicality need to be considered. As
by multiple genes with small effects. Identifying these mentioned earlier, the primary focus should be on
genes may not translate to practical benefits. identifying elite parent stock, particularly the bull and
Furthermore, genetic variations exist between European female calves born to these mothers.
(Bos taurus) and Indian Zebu (Bos indicus) cattle, making Final Thoughts
markers identified in European cattle inapplicable to Complexities abound in breeding for higher milk yield,
Zebu cattle. The situation becomes even more complex but a focus on indigenous breeds, progeny testing, and
in crossbred populations. Gene expression is also strategic use of new technology, along with open
influenced by environmental factors. Therefore, a cow communication, can pave the way for a sustainable
with high milk production under specific conditions may
future for India's dairy industry.

INDUSTRY NEWS FSSAI Withdraws Decision on

A1 and A2 Milk Products

authority also directed food businesses and e-commerce
Just days after imposing a ban on dairy products labeled
as A1 and A2 milk, the Food Safety and Standards
Authority of India (FSSAI) has reversed its decision. The platforms to remove labels indicating 'A1' and 'A2' types
of milk from their packaging.
authority has announced that it will first consult with This decision followed FSSAI's discovery of numerous
industry representatives, experts, and other misleading labels and advertisements that did not align
stakeholders before making a final determination. with the Food Safety and Standards Act of 2006. The
Consequently, the ban on A1 and A2 milk products is move was initially welcomed by experts and the Indian
currently suspended. Dairy Association, who hoped it would address
Previously, FSSAI had mandated food business operators unscientific claims about A2 milk's superiority over A1.
(FBOs) to use up existing pre-printed packaging that However, the authority has now withdrawn the order Arla Foods Expands Portfolio
claims '100 percent fruit juices' in their products. The and will revisit the issue after further consultation.
with New Plant-Based Lurpak

Arla foods - the leading dairy brand is making waves in diet. This new plant-based product allows us to offer
the plant-based market with the launch of Lurpak® consumers more choice while maintaining the high
Plant-Based in the UK and Denmark. This move is part of standards associated with Lurpak®. It is a key step in
a broader growth strategy that emphasizes innovation to driving growth and delivering value back to our farmer
strengthen brand presence in key markets. owners.”
As consumer gets both options of dairy and plant-based The new launch maintains the same quality and flavor
alternatives, Lurpak® Plant-Based is designed to meet that the brand is known for, with a straightforward
these evolving demands and new consumption habits. ingredient list that ensures versatility for spreading,
By introducing this new product, the brand aims to add cooking, and baking. The new plant-based option is
value for both retailers and consumers, leveraging its available in stores in the UK starting August 21 and in
established reputation for quality and taste. Denmark starting August 26.
“Our focus remains firmly on dairy, but innovation is The company, owned by over 8,400 farmers across
crucial for evolving our brand and reaching new Europe, is a major player in the global dairy industry,
consumers,” says Peter Giørtz-Carlsen, Executive Vice known for its commitment to sustainable farming and its
President and COO. “We believe there is a place for both extensive portfolio of brands.
dairy and non-dairy options in a balanced, sustainable

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