Mumbai, July 2, 2025 – In a strategic move set to accelerate its footprint in India’s booming sports and wellness nutrition sector, Parag Milk Foods Ltd. has appointed Nitin Kanodia as the new Business Head of Avvatar, its homegrown high-performance sports nutrition brand. The appointment underscores Parag’s continued focus on internal talent development and signals a decisive push into the value-added dairy and health-focused segments.
A Chartered Accountant turned brand strategist, Kanodia’s journey within Parag Milk Foods is a testament to the company’s belief in cross-functional growth. Having entered the organisation with a solid background in financial strategy, he transitioned into marketing, achieving impressive results that helped shape Avvatar into a credible Indian challenger to multinational protein brands.
“It’s been an incredible journey, evolving from decoding balance sheets to decoding consumer behavior. Avvatar is more than just a product—it’s a mission to close India’s protein gap with trustworthy, clean, and effective nutrition,” — Nitin Kanodia
Under his stewardship, Avvatar has launched several innovation-first products, including flavoured whey variants and India’s first protein bar featuring 10g of whey protein isolate and concentrate.
The promotion comes as Parag Milk Foods ramps up investments in its new-age businesses. The company has earmarked over ₹400 crore over the next three to four years to expand growth segments like Avatar and Pride of Cows, aiming for these verticals to contribute up to 20% of total revenues.
“At Parag, we invest in people who show agility and vision. Nitin’s evolution from finance to marketing and now to leading a growth vertical reflects our culture of empowerment and entrepreneurship,” — Akshali Shah, Executive Director, Parag Milk Foods Ltd.
India’s sports nutrition market is currently valued at around ₹1,600 crore. It is growing at a CAGR of over 25%, fueled by urban fitness trends, growing protein awareness, and rising demand for clean-label, vegetarian nutritional products. Avvatar is uniquely positioned in this landscape, offering 100% traceable whey sourced directly from Parag’s dairy farms, thus appealing to India’s predominantly vegetarian and increasingly health-conscious consumers.
The brand’s strategic differentiation also lies in its focus on product integrity—a significant concern in a market plagued by protein adulteration and mislabeling. Avatar’s transparency and Indian origin help address trust deficits and establish the brand as a reliable player in a highly fragmented space.
With this leadership shift, Parag Milk Foods is not just betting on a brand’s future—it’s investing in India’s wellness transformation. By combining dairy excellence with cutting-edge nutrition science and agile talent development, the company aims to be at the forefront of India’s evolving food and nutrition landscape.
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