Hyderabad, May 22, 2025—With food adulteration concerns growing across India, especially within the dairy industry, clean-label food brand V-Rich is redefining consumer trust. In June 2025, the company will debut Yoghurt Alley, a thoughtfully curated range of preservative-free, naturally sweetened yoghurt products, in Hyderabad—the first phase of its national expansion.
Amid rising health consciousness and increasing yoghurt consumption among Indian urbanites, Yoghurt Alley is set to fill a critical gap in the market—one where taste, trust, and traceability meet. The brand’s products are crafted using milk sourced directly from the founder’s farm, ensuring a fully traceable supply chain that aligns with best-in-class health and safety standards. This launch aligns with the rising demand for value-added dairy products and healthier snacking choices, particularly among fitness-focused consumers and concerned parents.
“Consumers today are more aware than ever, yet the dairy shelf is flooded with misleading ‘healthy’ labels. With Yogurt Alley, we are offering an honest alternative—free from preservatives, chemicals, and added sugars,” said Yogita Jahnavi, founder and CEO of V-Rich.
According to market projections, the Indian yogurt industry—valued at ₹290 crores in 2024—is poised to hit ₹1,470 crores by 2033, reflecting a robust 19.7% CAGR. While this shows immense potential, ongoing milk adulteration incidents threaten consumer confidence. V-Rich addresses this head-on, positioning Yoghurt Alley as a high-integrity product for families and wellness seekers.
Kavya Tummala, Chief Business Officer of Yoghurtt Alley, emphasised the brand’s four-tier quality testing framework:
- Microbiological testing for child safety
- Chemical assessment for acidity, pH, and preservative checks
- Nutritional analysis for protein, Vitamin D, and B12 content
- Sensory evaluation for taste and texture
The product line spans flavoured yoghurt, frozen yoghurt, and smoothies—available in eight artisanal flavours, including Blueberry, pista dates, Raspberry, and Honey Almond. Each variant is naturally sweetened with fruits and honey, eliminating added sugars without compromising indulgence. The yoghurts are infused with probiotics and tailored to Indian palates, supporting gut health and protein intake.
Jahnavi stems from her journey during pregnancy, where a lack of trustworthy dairy options led to the birth of V-Rich. “Yogurt Al” ey is more than just a product—it’s a proit’s,” she says” “A promise “of integrity, nutrition, and a dairy experience you can trust.”
