RCPL launches affordable dairy ice cream brand, starting at ₹10, with Western India rollout planned before a nationwide expansion
Mumbai: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered India’s competitive ice cream market with the launch of Bombay Creamery, adding another category to the company’s expanding consumer products portfolio.
Announced on September 1, 2026, the new brand is positioned around the use of real dairy cream while maintaining affordable pricing. RCPL plans to leverage its extensive distribution network, retail presence and consumer insights to establish Bombay Creamery in the rapidly growing Indian ice cream market.
Real dairy cream at affordable prices
Bombay Creamery is built around a proposition of using authentic dairy ingredients and delivering consistent product quality. RCPL said the brand follows its broader “Global Quality at Affordable Price” positioning.
The company is offering the ice cream range across multiple formats, including cones, cups, tubs, bars and sticks. Prices will begin at ₹10, placing the brand within reach of a broad consumer base while allowing it to compete across different consumption occasions.
T Krishnakumar, Director of Reliance Consumer Products Limited, said the company wants to build the category around genuine dairy ingredients and taste rather than taking shortcuts.
The launch represents more than a short-term product introduction, with RCPL describing ice cream as a category in which it intends to make a long-term commitment.
Western India to lead the rollout
Bombay Creamery will initially be available across Western India, before being expanded to markets across the country.
The phased rollout allows RCPL to use its distribution infrastructure and retail scale to build the brand before moving towards a pan-India presence.
Reliance’s entry could intensify competition in an ice cream sector that already includes several established national and regional brands. The company’s ability to distribute products through a large retail network could become an important advantage as it seeks to gain market share.
Reliance-linked ice cream presence expands
The launch of Bombay Creamery comes only months after Vantara Creamery, an artisanal ice cream venture associated with Anant Ambani’s Vantara initiative, entered the premium dessert segment.
Vantara Creamery made its debut through an experiential ice cream truck at Jio World Drive, introducing consumers to a range of flavours inspired by Indian tastes and nostalgic desserts.
Its initial portfolio included 17 flavours such as Malai Kulfi, Guava Chilli, Filter Coffee, Lemon Sorbet and Kesar Peda.
While Vantara Creamery is positioned around artisanal, small-batch production and Indian-inspired flavours, Bombay Creamery is taking a different approach, focusing on mass-market accessibility, packaged formats and affordable pricing.
A broader FMCG expansion strategy
Bombay Creamery is the latest addition to Reliance’s rapidly expanding consumer business. RCPL has been building a portfolio spanning food, beverages and other everyday consumer categories, with the company increasingly using its distribution and retail ecosystem to challenge established players.
The ice cream category offers another opportunity to combine Reliance’s scale with changing consumer preferences.
Affordable pricing could be particularly important in a market where consumers purchase ice cream across a wide range of price points, from impulse products to premium tubs and specialty offerings.
The company’s emphasis on real dairy cream also comes as consumers increasingly pay attention to product ingredients, quality and authenticity.
Competition likely to intensify
With Bombay Creamery, Reliance is entering a category where brand recognition, cold-chain distribution, product availability and pricing are critical competitive factors.
The company’s ability to place products across a large network of retailers could help it achieve rapid geographic expansion. However, establishing consumer loyalty will require consistent quality, competitive pricing and a differentiated product proposition.
The initial Western India launch will provide RCPL with an opportunity to test consumer response before scaling the brand nationally.
As Bombay Creamery expands, Reliance’s entry could further accelerate competition and innovation in India’s ice cream market, while giving consumers more choices across affordable and premium dairy-based products.
